How to find text effects that work with your brand identity.

Text effects are more than just a design – they can reflect your brand’s message, personality and values. Discover what text effects are, how to use them and more with our guide.

Start designing with Adobe Express

Fonts and typography are key to your brand. They may be fun to create, but they’re more than aesthetics. They can evoke emotions, influence your brand identity and shape how people perceive your business.

Your choice of text style is so significant that some of the UK’s biggest brands use only fonts and minimal imagery for their logos. Brands such as Cadbury and Tesco are instantly recognisable by their unique fonts and colours that portray different emotions based on their typography.

Logo text effects can be a great way to showcase your brand while also capturing people’s attention. Create your own text effects tailored to your brand’s needs with Adobe Express.

What are text effects?

Text effects are a form of typography that can change a typeface’s appearance and emphasise your brand’s message. You can manipulate text effects by creating a shadow, including a glow, changing its colour, or making a 3D transformation.

Brand text effects can be used for different media:

Editable text effect examples to inspire your UK business branding.

Tasks
flyer, poster, invitation, card-greeting
Topics
text effects, text effect
Q

Template IDs

(To pull in manually curated templates if needed)

Orientation


(Horizontal/Vertical)

Vertical

Width


(Full, Std, sixcols)

sixcols

Limit


(number of templates to load each pagination. Min. 5)

6
Animated
All

Sort

Most Viewed

Rare & Original

Newest to Oldest

Oldest to Newest

Newest to Oldest
Locales
GB or EN

Premium


(true, false, all) true or false will limit to premium only or free only.

false

Why are text effects important for your brand identity?

Text effects can determine what type of personality you want to express through visuals. They also represent the values and tone of your brand. If done right, they can leave a lasting impression, heavily impacting the perception of your business.

Everything from the size and colour of your text to the spacing is important to convey your brand’s message clearly.

6 text effect ideas to inspire your UK business branding.

Discover text effects with Adobe Express and elevate your business branding. From logo text effects to animated or 3D transformations for video campaigns, you can create unique typography that speaks to your brand’s identity and values.

Take a look at some examples below.

Tasks
instagram-story, instagram-square-post, instagram-portrait-post, instagram-ad
Topics
text effects, text effect
Q

Template IDs

(To pull in manually curated templates if needed)

Orientation


(Horizontal/Vertical)

Vertical

Width


(Full, Std, sixcols)

sixcols

Limit


(number of templates to load each pagination. Min. 5)

6
Animated
All

Sort

Most Viewed

Rare & Original

Newest to Oldest

Oldest to Newest

Newest to Oldest
Locales
GB or EN

Premium


(true, false, all) true or false will limit to premium only or free only.

false

Tips to help you pick the right text effects for your brand.

Whether you’re designing a flyer or letter logo for your business, text effects can pique interest and hold your audience’s focus. You don’t have to be a designer to create text effects either – all you need is some inspiration.

Here are some considerations when creating brand text effects.

Choose the right font for your brand.

Fonts are essential for showing your brand’s personality and creating harmony in your design. But they also evoke different emotions. Serif fonts like Serifa and Noto have a formal and traditional nature, while Tomarik and other Display fonts convey an artistic and unique mood. Consider a typeface that aligns with your industry and target audience, and make sure it’s legible.

Consider your text placement.

Different media will dictate what text effect works best. For example, if you’re designing a leaflet or social media ad, you might use different text effects for each. It’s important to choose two – one for titles and one for paragraph text – and keep them consistent across all material. Alternating between too many text effects can weaken the emotions you’re trying to communicate.

Incorporate your brand’s colour palette.

Ensure your text effects are consistent with your branding, and that includes the colour scheme. Incorporate your brand’s colour palette in your text effects to create synergy between your designs. Consider using colour psychology to build an emotional connection with your audience.

Use a theme that aligns with your brand values.

Your brand’s story, positioning and values will determine the theme, and your text effects should reflect that. For example, a brand that sells plants might use a logo text effect with a 3D composition and a shadow against a tropical leafy background. Consider the right text effects that can amplify your brand’s message.

Use typography hierarchy for easy readability.

Typography hierarchy allows you to prioritise your text according to relevance. Try to use different font sizes, styles and weights to create a contrast between your text elements. This is especially useful for content-heavy media like brochures and presentations. Negative space, background colour, density and word size can all affect how audiences perceive your brand.

Tasks
tiktok-video, tiktok-ad, podcast-cover, youtube-video
Topics
text effects, text effect
Q

Template IDs

(To pull in manually curated templates if needed)

Orientation


(Horizontal/Vertical)

Vertical

Width


(Full, Std, sixcols)

sixcols

Limit


(number of templates to load each pagination. Min. 5)

6
Animated
All

Sort

Most Viewed

Rare & Original

Newest to Oldest

Oldest to Newest

Newest to Oldest
Locales
GB or EN

Premium


(true, false, all) true or false will limit to premium only or free only.

false

Using Adobe Express to create text effects.

Adobe Express lets you easily create text effects for your brand’s design. Open Adobe Express in your web browser and create a new project. The template library provides numerous designs, while the Generative AI function lets you write a prompt that creates a template based on your description.

Whether you want to design text effects for your brand’s logo, a YouTube banner or a poster, it’s easy to create your design in the right size. Choose different fonts, add effects and colours, or edit graphics and icons. When you’re happy with your design, you can download and share online, or have it printed in a print shop.

Try Adobe Express for free now

Good to know.

How does typography affect brand identity?

Typography is a visual tool that helps to communicate your brand’s personality. A well-chosen font can also convey certain emotions and influence how an audience perceives your brand. For example, Script fonts could be seen as elegant and formal, while Monospaced fonts offer neutral and tech styles. Find the right typography for your business with Adobe Fonts.

How do you choose the right text or typography for your brand?

The typography you choose depends on your brand’s values and identity. Consider your brand’s theme and colour palette and incorporate these into your typography. Business text effects can also amplify your messaging, helping to create visual cohesion across all media. Use generative AI to create eye-catching text effects with Adobe Express.

Is Adobe Express free?

Yes. The basic version of Adobe Express includes everything you need to start working creatively. Adobe Express offers thousands of design templates, images, videos and royalty-free photos, quick actions for processing images, as well as much more. You can use text effects to create a business logo, a website banner, or to include in an infographic.