How to schedule social media content.
1. Plan.
Save ideas as Unscheduled posts and create Draft posts to plan out your social media content scheduler. Move content around with drag and drop ease.
2. Connect.
Connect your social accounts to your content calendar to save time with automatic publishing.
3. Publish.
Preview how your content will look once published and share it at the perfect time for your audience across multiple social channels or keep editing.
Frequently asked questions.
What is a social media scheduler?
A social media calendar (sometimes referred to as a social media planning calendar) is a tool used by individuals and businesses to plan and organize their social media content in advance. It helps to establish a clear strategy, maintain consistency, and effectively visualize and manage a social media strategy across platforms such as TikTok (New), Instagram, Facebook, X (Twitter), Pinterest, and LinkedIn.
What are the benefits of using a social media planner?
By using a social media calendar, individuals and businesses can plan their social media efforts across multiple social platforms and visualize the plan in a calendar view. This helps you maintain a consistent online presence, and effectively engage with their audience.
What social platforms can I publish to?
You can connect to TikTok (New), Instagram, Facebook, X (Twitter), Pinterest, and LinkedIn for free.
Can I tag other accounts?
Yes, you can tag others in your social posts using the social media calendar, simply type in the @handle you want to mention in the caption.
Can I get Adobe Express for free?
Yes, there is a free plan available to everyone, which includes access to Content Scheduler where you can post up to 1000 posts/month in addition to everything you need to stand out, such as thousands of templates, hundreds of thousands of Adobe Stock photos, videos and music and thousands of design assets and fonts to choose from. Upgrade to the Premium plan to connect up to three accounts to each social channel with our new multi-account publishing feature in Content Scheduler. See our plans and pricing for more details.
Can I schedule social posts on my mobile device?
Content Scheduler is now available on the Adobe Express mobile app.