Enterprise
Learn how to design compelling banner ads to boost traffic and sales on your website with Adobe Express today.
Adobe Express
18/09/2024
Looking to create an attractive banner ad to promote your business and its products? Adobe Express can help.
Ad designs can boost performance by generating interest among your target market and even those outside of it. Whether you’re launching a brand-new product, need to increase conversions of an existing one, or want to attract new customers on social media, creating effective banners can work wonders for brand promotion.
A banner advertisement or banner ad is a popular form of digital marketing that uses imagery to attract attention from a target market. They can be used online to drive traffic, boost conversions and promote a particular product or service.
You can also use ad designs to encourage community engagement. They’re like digital billboards, but on a smaller scale.
Banner ads are designed to drive traffic to websites, build brand awareness, and generate more interest and conversions. A good ad design will capture the attention of the target audience and motivate them to visit your website. It will also improve your click through rate (CTR) and appeal to both new and existing customers. Banner ads are also typically useful for lead generation.
Ads are essential for all types of businesses, from food companies to tutor services. Let’s say you run a drinks business and want to promote a new flavour, you could create a fun ad with colours relating to the new taste and images of the product, and promote it on social media channels like Instagram, Facebook and LinkedIn.
To create a quality banner ad, there are a few things you should include to ensure it generates the traffic you need it to.
Adobe Express offers a range of tools for businesses large and small to build out their own banner ads. Just follow the simple steps below to get started with the banner maker tool.
First things first, you’ll need to work out the purpose and goals for your banner advertisement.
If you’re a global business looking to expand your reach in a specific market, you might choose to craft a banner ad that targets this new audience via a popular digital magazine relevant to your brand. For instance, a fashion brand might look to place a banner ad on a regional fashion magazine website, to drive clicks through to their own business site in that market.
Once you’ve worked out your audience and set your key performance indicators (KPIs), you can then start to build out the ad.
Save time in the initial stages of creation with the help of the Adobe Express banner ad maker. Our handy tool lets you easily find templates that align with your business’ advertising needs and goals. Choose a layout that works for your content, then start to add your own brand assets and features that align with your business’ advertising needs and goals. Choose a layout that works for your content, then start to add your own brand assets and features.
Stuck for ideas? You can also use the Adobe Express GPT to generate templates via Chat GPT. Just enter a prompt, which includes details on the audience, ad format, campaign goal and brand features. For example, “Create a banner ad for a restaurant chain looking to encourage customers to sign up to their monthly newsletter. Keep the font simple and easy to read, with imagery inspired by cosy Italian restaurants.” The tool will then do the rest.
Found a banner ad template you like? It’s time to add your own unique spin with the One Click, Apply Brand tool. Set your brand colour palette, fonts and logos in Adobe Express, then you can customise your template to align with your branding – in just one click.
Try out different combinations to find the one that works best for your ad. Or create several versions for different channels and occasions, to reduce the risk of content fatigue.
Every banner ad needs a strong hook to grab your audience’s attention. Think carefully about the message you want to convey and how you can make it stand out on a digital platform. This is also where you can show off your brand tone of voice, so think carefully about the phrasing you use.
Finish the ad with a clear call to action – whether that’s visiting your own website, signing up to a newsletter or following your social media channels.
Once you’ve settled on the final design, make sure you save your template for future use. You can do this with a single tap on the Adobe Express app. Each asset or template you favourite will then be saved in your business or brand Favourites to save you time when creating your next set of ads.
Need more inspo on how to make a banner? No problem, we’ve got some top tips to help you create an effective ad design for your business, service or product.
Check out these best practice tips for banner ads:
Banners are all about the visuals, so ensure you include some attention-grabbing imagery in your ad design. Whether this be of a product, a situation or location, a picture tells a thousand words , and you can use this to your advantage in your marketing.
Unless you’re going for a monochromatic design for rhetorical effect, you’ll want to include some appealing colour hues in your ad design. Aim to select shades relevant to what you’re promoting, for example a recycling company could go with green, while an ad for a children’s product could choose fun, bright colours like yellow and orange.
Do some research into what your competitors are doing successfully with their banners to give you an insight into what works for your target audience. Don’t copy but take inspiration from what’s out there already.
The fonts you choose play a huge role in your overall ad design. Go with a font that’s easily digestible and not too complicated. You could even create a custom font with Adobe Express.
When considering all of the above and everything else it takes to create a banner, always have your target market at the forefront of your mind. This will help you design a high-performing ad that appeals to your desired audience.
