Creating effective banner ad designs with Adobe Express.

Summary/Overview

Looking to create an attractive banner ad to promote your business and its products? Adobe Express can help.

Ad designs can boost performance by generating interest among your target market and even those outside of it. Whether you’re launching a brand-new product, need to increase conversions of an existing one, or want to attract new customers on social media, creating effective banners can work wonders for brand promotion.

What are banner ads?

A banner advertisement or banner ad is a popular form of digital marketing that uses imagery to attract attention from a target market. They can be used online to drive traffic, boost conversions and promote a particular product or service.

You can also use ad designs to encourage community engagement. They’re like digital billboards, but on a smaller scale.

What is a banner ad good for?

Banner ads are designed to drive traffic to websites, build brand awareness, and generate more interest and conversions. A good ad design will capture the attention of the target audience and motivate them to visit your website. It will also improve your click through rate (CTR) and appeal to both new and existing customers. Banner ads are also typically useful for lead generation.

Ads are essential for all types of businesses, from food companies to tutor services. Let’s say you run a drinks business and want to promote a new flavour, you could create a fun ad with colours relating to the new taste and images of the product, and promote it on social media channels like Instagram, Facebook and LinkedIn.

Free banner ad designs for different businesses.

What should your banner ad include?

To create a quality banner ad, there are a few things you should include to ensure it generates the traffic you need it to.

• Company/brand logo – Always include your company logo in your banner ad. This will help to keep your brand marketing consistent and help with brand recognition.
• Concise information – No need for long prose or descriptions on an ad, keep it simple to encourage your audience to click through to your website to find out more.
• Clear design and colours reflecting your brand image – Try to keep the design unique but simple, you don’t want to have too much going on as this could confuse your audience. Also, consider colour psychology and select hues that reflect your brand image and the product or service you’re promoting.
• A strong CTA (call to action) – Last but not least, a strong CTA that inspires your audience to click through to your website is essential. Common options include “Buy now” and “Find out more today.”

Ad design: How to create eye-catching banner ads with Adobe Express.

Adobe Express offers a range of tools for businesses large and small to build out their own banner ads. Just follow the simple steps below to get started with the banner maker tool.

1. Decide the goal and audience for your banner ad.

First things first, you’ll need to work out the purpose and goals for your banner advertisement.

If you’re a global business looking to expand your reach in a specific market, you might choose to craft a banner ad that targets this new audience via a popular digital magazine relevant to your brand. For instance, a fashion brand might look to place a banner ad on a regional fashion magazine website, to drive clicks through to their own business site in that market.

Once you’ve worked out your audience and set your key performance indicators (KPIs), you can then start to build out the ad.

2. Get inspiration from Adobe Express templates.

Save time in the initial stages of creation with the help of the Adobe Express banner ad maker. Our handy tool lets you easily find templates that align with your business’ advertising needs and goals. Choose a layout that works for your content, then start to add your own brand assets and features.

Stuck for ideas? You can also use the Adobe Express GPT to generate templates via Chat GPT. Just enter a prompt, which includes details on the audience, ad format, campaign goal and brand features. For example, “Create a banner ad for a restaurant chain looking to encourage customers to sign up to their monthly newsletter. Keep the font simple and easy to read, with imagery inspired by cosy Italian restaurants.” The tool will then do the rest.

3. Apply your brand colours, fonts and more to your banner ad.

Found a banner ad template you like? It’s time to add your own unique spin with the One Click, Apply Brand tool. Set your brand colour palette, fonts and logos in Adobe Express, then you can customise your template to align with your branding – in just one click.

Try out different combinations to find the one that works best for your ad. Or create several versions for different channels and occasions, to reduce the risk of content fatigue.

4. Craft your copy and add a clear call to action.

Every banner ad needs a strong hook to grab your audience’s attention. Think carefully about the message you want to convey and how you can make it stand out on a digital platform. This is also where you can show off your brand tone of voice, so think carefully about the phrasing you use.

Finish the ad with a clear call to action – whether that’s visiting your own website, signing up to a newsletter or following your social media channels.

5. Save your favourite banner ad designs for future use.

Once you’ve settled on the final design, make sure you save your template for future use. You can do this with a single tap on the Adobe Express app. Each asset or template you favourite will then be saved in your business or brand Favourites to save you time when creating your next set of ads.

Test and learn with editable banner ads for every platform.

5 best practice tips for your banner ad designs.

Need more inspo on how to make a banner? No problem, we’ve got some top tips to help you create an effective ad design for your business, service or product.

Check out these best practice tips for banner ads:

Prioritise visuals.

Banners are all about the visuals, so ensure you include some attention-grabbing imagery in your ad design. Whether this be of a product, a situation or location, a picture tells a thousand words , and you can use this to your advantage in your marketing.

Colour is key.

Unless you’re going for a monochromatic design for rhetorical effect, you’ll want to include some appealing colour hues in your ad design. Aim to select shades relevant to what you’re promoting, for example a recycling company could go with green, while an ad for a children’s product could choose fun, bright colours like yellow and orange.

Check out the competition.

Do some research into what your competitors are doing successfully with their banners to give you an insight into what works for your target audience. Don’t copy but take inspiration from what’s out there already.

Choose the right fonts.

The fonts you choose play a huge role in your overall ad design. Go with a font that’s easily digestible and not too complicated. You could even create a custom font with Adobe Express.

Do all things with your target market in mind.

When considering all of the above and everything else it takes to create a banner, always have your target market at the forefront of your mind. This will help you design a high-performing ad that appeals to your desired audience.

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Useful things to know.

How do you create Facebook banner ads?

You can create high-quality, custom Facebook ads with Adobe Express. Choose from a wide range of banner ad templates, and include your logo, branding, fonts and much more. You can then easily share your finished product on Facebook or any other social media site.

What is the most popular banner ad size?

It depends on where you’re planning to place the banner ad. The most popular banner ad size for both desktop and mobile is 300 x 250 pixels (px). It’s known as the Medium Rectangle, but can also be called MRec, Mid Page Unit or MPU. But if you’re designing a mobile-only banner, you could opt for an ad size of 300 x 50px.

Crafting a banner ad to sit at the top of a webpage? A leaderboard banner ad size will probably work best. This tends to be 728 x 90px.

How do I customize my banner for advertising?

You can easily customise your banner for advertising using Adobe Express. Here, you can choose a suitable template and select fonts, colours and imagery that relate to your brand and the product or service you’re promoting. You can also create static web banners or add animations to grab your audience’s attention.

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