Flash Platform and NASDAQ

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High-volume data analysis with rich, dynamic presentation

NASDAQ used the Adobe® AIR® runtime and the Adobe Flex® framework in combination with Amazon S3 to create and deploy Market Replay, a dynamic application that enables investors and brokers to replay market events and review historical data in simulated real time.

Why the Flash Platform worked

It made building the application economically viable.
The ability to process data on the desktop enhanced responsiveness and lowered costs.
A familiar, object-oriented development framework accelerated development.
Easy integration with Amazon S3 offered an inexpensive, scalable, reliable, and fast data storage infrastructure.
Using the Adobe Flash® Platform made the application compelling enough to be offered as a retail product; it was initially conceived as only a regulatory tool.

Technologies

Adobe AIR®

Local data storage and retrieval to provide rich visualization of microsecond stock transaction data
Cross-platform capability for a diverse user base
Ability to store and process data locally using a local database
Easy, automated deployment of new versions

Adobe Flex Builder

Familiar, industry-standard Eclipse™ development environment, enabling immediate productivity
Debugging and profiling that support agile development process for this data-intensive application

Adobe Flex

Components and styles that reduce development time
Object-oriented development model for custom extension of standard charting and application components
Responsive user interface for more compelling data visualization

Ecosystem

Amazon S3

Support for standard web protocols allows easy adoption of third-party APIs.
Amazon S3 enables storage and retrieval of any amount of data, at any time, from anywhere on the web.