Field Marketing Program Manager
The Challenge
As a Field Marketing Program Manager, you will be a member of Field Marketing team for the Digital Marketing business. You will be responsible for generating awareness and demand for Adobe Marketing Cloud, in order to support Japan business goals and drive revenue. Marketing Program Manager will be responsible for generating demand from new prospects and existing customers through the holistic management of online media, offer production, targeted programs, nurturing and digital marketing technologies by closely working with the sales team.
What you'll do
- Develop local demand marketing plans to help drive revenue and to support local business goals for Adobe Marketing Cloud
- Plan and execute demand generation campaigns through a combination of events, seminars, online media, website, telemarketing and targeted programs by leveraging in-house demand generation infrastructure and technologies
- Own the management of leads and database
- Analyze, evaluate and optimize campaign performance and results
What you need to succeed
- 5+ years of marketing experience with a B2B company, preferably SaaS or internet related services with Japanese operations of US companies.
- Bachelor's in business or marketing
- Strong verbal and written communication skills both in English and in Japanese
- Excellent interpersonal skills to interact with colleagues, managers, sales team, cross-functional teams, and third parties
- Passionate, proactive self-starter
