You may use Adobe trademarks (but not logos or taglines) to identify Adobe products, services, and programs on packaging, promotional, and advertising materials, provided you meet the following guidelines:
Trademarks are not verbs.
Correct: The image was enhanced using Adobe® Photoshop® software.
Incorrect: The image was photoshopped.
Trademarks are not nouns.
Correct: The image pokes fun at the Senator.
Incorrect: The photoshop pokes fun at the Senator.
Always capitalize and use trademarks in their correct form.
Correct: The image was enhanced with Adobe® Photoshop® Elements software.
Incorrect: The image was photoshopped.
Incorrect: The image was Photoshopped.
Incorrect: The image was Adobe® Photoshopped.
Trademarks must never be used as slang terms.
Correct: Those who use Adobe® Photoshop® software to manipulate images as a hobby see their work as an art form.
Incorrect: A photoshopper sees his hobby as an art form.
Incorrect: My hobby is photoshopping.
Trademarks must never be used in possessive form.
Correct: The new features in Adobe® Photoshop® software are impressive.
Incorrect: Photoshop’s new features are impressive.
Trademarks are proper adjectives and should be followed by the generic terms they describe.
Correct: The image was manipulated using Adobe® Photoshop® software.
Incorrect: The image was manipulated using Photoshop.
Trademarks must never be abbreviated.
Correct: Take a look at the new features in Adobe® Photoshop® software.
Incorrect: Take a look at the new features in PS.
The trademark owner should be identified whenever possible.
Adobe and Photoshop are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries.
14. Your use of Adobe trademarks must otherwise comply with the guidelines for third parties who use Adobe’s trademarks .
Third-party developers of plug-ins and extensions for Adobe products may need to comply with additional guidelines. All other requests require written permission. If other permission is required, either complete the online form or send an email to email@example.com. Allow two weeks for your request to be processed.
For your reference, here is a list of Adobe trademarks
Unless you are licensed by Adobe under a specific licensing program agreement or equivalent authorization, use of Adobe logos, such as the Adobe corporate logo or an Adobe product logo, is not allowed. You may qualify for use of certain logos under the programs offered through Partnering with Adobe. If you are not eligible for any of these logo programs, you may be eligible to use one of Adobe's web logos instead. See linking to Adobe's website. Or you may choose to simply refer to an Adobe product as described in the general trademark guidelines.
Adobe trademarks may be used in the titles of publications, conferences and seminars that provide in-depth training on Adobe products or technology beyond that available from Adobe product tutorials, training and reference material. Publishers of such publications and hosts of such conferences or seminars do not need to obtain further permission from Adobe if the use of Adobe trademarks complies with all of the following requirements:
If you are a developer of a plug-in or extension for an Adobe product, you may use Adobe trademarks in a referential manner on packaging, websites, promotional, and advertising materials to give notice that your product is compatible with the referenced Adobe product or technology, provided you meet the following guidelines:
AIR and Adobe AIR are trademarks of Adobe Systems.
You should use the AIR trademark solely to describe the Adobe AIR client runtime and related developer tools from Adobe. You should always use it as an adjective (“the Adobe AIR runtime,” for example) and in uppercase letters (AIR, not air or Air).
If your app, your company, your website or your service is related to Adobe’s AIR runtime software (for example, if your application was created for the Adobe AIR runtime or your website features applications developed for the Adobe AIR runtime), you cannot use the AIR or Adobe AIR trademark:
except under a prior written license or equivalent authorization from Adobe.
You can refer to your application as an “Adobe AIR application” only as a statement that your developer application interoperates with Adobe AIR runtime software.
Correct: XYZ WidgetMaker for Adobe® AIR®
Correct: XYZ WidgetMaker: An Adobe® AIR® application
Correct: XYZ WidgetMaker: An application for Adobe® AIR®
Correct: XYZ WidgetMaker: Works with Adobe® AIR®
In the examples above, your own brand must appear larger and more conspicuous than the Adobe trademark, so that no one will be confused or misled as to the source of your product.
Incorrect: XYZ AIR WidgetMaker
Incorrect: ABC Adobe AIR WidgetMaker
Adobe’s Flash trademark is used with the company’s platform of multimedia authoring and playback systems based on its family of Flash software products, also referred to as Flash technology. These products include the Flash Professional authoring tool, the Flash Builder software development tool and the Flash Player runtime software. Except for certain referential use, Adobe does not permit the use of the Flash trademark by companies other than Adobe for software, hardware, or other products related to Flash technology, unless the company has obtained a prior written license from Adobe to do so.
The Flash trademark must never be used as a generic term for animation, video, or any kind of file format or content. It should only be used as an adjective to describe an Adobe software product.
Companies who are not Adobe licensees but who claim to have technology that is compatible with Adobe Flash products may claim, if true, that their products are “compatible with Flash X” as long as nothing in the circumstances would create consumer confusion. Such companies may not use terms such as “Flash file,” Flash animation,” or “Flash video” in connection with their clone products or product output.
Third parties who implement products or services using Adobe’s SWF or FLV file format specification may not use “Flash” in the name of their product or service.
Example: Use Adobe Premiere Pro to export FLV files—the video format compatible with the Adobe Flash Player runtime.
For more information on the proper use of the Adobe Flash trademark, please refer to the Adobe Flash trademark guidelines .
Trademarks help protect corporate and product identity, and the Photoshop trademark is one of Adobe’s most valuable trademarks. By following these guidelines, you can help Adobe protect the Photoshop brand name.
You must never use the Photoshop trademark as a common verb (‘to photoshop an image,” as an example of such incorrect use) or as a noun. Since Photoshop is a trademark, you should always use it as an adjective only to describe the Adobe products associated with the Photoshop brand. And you should always use the Photoshop trademark with an initial capital letter “P.” . Please see the examples of the proper use of the Photoshop trademark in the “General trademark guidelines ” section above.
For more information on the proper use of Adobe’s trademarks, refer to the general trademark guidelines.