How often to post to X, Facebook, Instagram, LinkedIn, TikTok, and Pinterest

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While quality content is arguably the most important factor for consistently growing your social media presence, knowing when to post and how often to post is essential to making sure you reach your desired audience. Creating a strategy around your timing has become a not-so-secret way to maintain some level of control over the constantly changing landscape of social media these days.

To make this process easier on you, we developed this cheat sheet on how frequently you should post to X, Facebook, Pinterest, Instagram, LinkedIn, and TikTok. If you’re looking to grow a following or simply want to chat with your community when they’re online, consider the following tips for how often to post on social media. This is the first step to giving your audience what they want, when they want it.

How often should you post on X?

After the third post in a day, data suggests engagement significantly decreases. It also matters what day and time you post on X. All this being said, having independent conversations as they come up will help you engage with your community in a way that scheduling a post cannot. While all social media is, at its best, a conversation, X is the easiest platform to engage with your followers on a friendship level by regularly responding to questions or re-sharing and favoriting other people’s content. The more you interact with fellow X users — especially your followers — the more likely people will pay attention when you post original content.

Check out our full guide to the best and worst times to post on X to further refine your channel strategy.

How often should you post on Facebook?

Posting once or twice each weekday and once over the weekend has proven to be a solid Facebook strategy. Using this schedule establishes you as a regular presence in your followers’ lives, while not bombarding their feeds with low quality content simply to satisfy the algorithm. In fact, posting more often could cause you to lose potential customers or followers — while users enjoy interacting with their favorite brands, they also want to see what their friends and family are up to. Scheduling posts for between once a week and once a day tends to be the steadiest strategy for most brands.

Finetune your feed with this easy reference guide to the best and worst times to post on Facebook.

How often should you post on Instagram?

Instagram’s heavy push for video content lately has skewed stats for post popularity between image posts and video content like reels. Posting one or two reels per day at strategic times, as well as utilizing trending reel audio and hashtags will help push your posts to the top of your followers’ feeds. We suggest posting at least one photo per day, but how often you post depends more on your goals and your brand. What matters most for staying on top of the algorithm is consistency; establish a few set time windows and post regularly during those times.

Instagram’s algorithm has changed dramatically over the last few years; keep up with the frequent changes by using this guide to the best and worst times to post on Instagram.

How often should you post on Pinterest?

For maximum engagement, try posting between four and 10 times per day. Pinterest altered their algorithm back in 2019 to prioritize “Fresh Pins” over re-pinned content, so if you can’t keep up with publishing 10 new pins a day, feel free to set up the most humane schedule for your needs, as it shouldn’t tank your engagement. Like with all social media platforms, Pinterest engagement favors consistency, so find a schedule that works for you and stick to it.

Start pinning your dream content with help from this easy guide for the best and worst times to post on Pinterest.

How often should you post on LinkedIn?

LinkedIn suggests posting once per business day to reach your audience and maintain a steady level of engagement with fellow working professionals. Seeking out job opportunities, sharing informative articles, posting reflections on your experiences, and connecting with others in your field are among the most engaging content on a typical LinkedIn feed.

Engagement can drop significantly after your first daily post, so make sure you’re posting what’s most important to you and keep it at that. Unsurprisingly, the posts that perform the best are published during typical business hours, so make sure you’ve scheduled your posts in line with this guide to the best and worst times to post on LinkedIn.

How often should you post on TikTok?

Producer and streamer Kat Pan (@katliente) recommends posting three times per day on TikTok. We’d go with her advice, as her TikTok follower count just hit approximately 424,700. Otherwise, TikTok for Business suggests dropping new posts one to four times per day to keep up with their constantly replenishing feed. Specific timing for your posts doesn’t seem to matter as much as on other social platforms since TikTok’s algorithm primarily rewards those who post more frequently. Keeping this nuance in mind, you’ll still want to read our advice for the best and worst times to post on TikTok.

Keep up the quality

At the end of the day, what matters most is posting high quality content that best represents you or your brand. Vivid images, captivating videos, thought-provoking quotes, and useful facts can pull in more followers to your social media accounts and increase your customer base. Solidifying your posting timelines can be crucial with expanding your engagement. Users tend to respond better to higher quality posts that are equally spaced over frequent and repetitive posts that are promotional rather than personable.

Treat each one of your posts — regardless of whichever platform you’re using — as an opportunity to re-introduce yourself to your followers, start a new conversation, and drive engagement toward furthered growth for your brand. Finally, try the Adobe Express Content Scheduler to plan, preview, post, and schedule social media content on your newly optimized schedule.

Try Adobe Express today