마케터는 매일매일 달라지는 환경에 익숙합니다. 즉각적으로 디지털 광고, 홍보 자료, 브로셔 등과 같은 마케팅 자료에 사용할 크리에이티브 에셋을 비롯해 거의 모든 유형의 경험을 만들 수 있어야 합니다. 이 프로세스를 최적화하는 방법을 살펴보겠습니다.
신속하게 프로젝트 시작
새 문서를 만들 때 Illustrator에서 제공되는 사전 설정 문서 크기를 활용합니다. 또한 새로 만들기 문서 창에서 Adobe Stock은 빠른 시작을 위해 창의적인 아이디어와 디자인을 위한 영감을 주는 전문적으로 디자인된 템플릿을 제공합니다. 더 많은 템플릿을 살펴보고 다운로드하려면 stock.adobe.com을 참조하세요.
대지를 사용하여 마케팅 자료 정의
하나의 문서에서 대지 툴로 마케팅 자료를 정의하여 필요한 모든 마케팅 자료를 만들 수 있습니다. 특정 마케팅 자료에 맞게 각 대지를 변경하고 다른 대지로 에셋을 빠르게 이동하거나 복사할 수 있습니다.
간편하게 전문적인 에셋 사용
전문가다운 이미지가 필요하지만 사진을 촬영할 시간이나 예산이 없는 경우 Illustrator와 긴밀하게 통합된 Adobe Stock에서 수많은 고품질의 사진, 그래픽 등 다양한 에셋 중에서 선택하여 사용할 수 있습니다.
시선을 사로잡는 헤드라인 및 텍스트 만들기
돋보이는 마케팅 자료를 제작하려면 인상적인 Adobe Fonts를 이용하거나 Illustrator의 속성 패널에서 글꼴 크기, 행간(텍스트 줄 사이 간격) 등 다양한 텍스트 서식을 변경해 보세요. 또한 문자 메뉴에서 패스 상의 문자를 사용하여 패스에 텍스트를 추가하거나 둘러싸기 변형을 사용하여 텍스트를 변형해 텍스트 모양을 변경할 수 있습니다.
라이브러리를 사용하여 신속하게 에셋 캡처 및 공유
색상, 글꼴, 텍스트 서식, 아이콘 및 로고와 같은 에셋을 Creative Cloud Libraries에 저장하여 모든 Adobe 데스크탑 앱과 모바일 앱에서 관리하고 이용할 수 있습니다. 다른 팀원과 라이브러리를 공유할 수 있으므로 모두가 최신 버전을 사용하게 됩니다.
데이터 병합으로 완성도 높이기
Illustrator의 변수 패널에서 Illustrator 문서와 데이터 소스를 병합하여 아트웍의 여러 버전을 손쉽게 만들 수 있습니다. 예를 들어 일련의 광고에서 콘텐츠를 수동으로 변경하는 것이 아니라 데이터 병합 기능을 사용하여 다양한 출력 화면용으로 수백 개의 템플릿 버전을 신속하고 정확하게 생성할 수 있습니다.
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