10 brand identity examples to help you build a memorable brand.

Why does brand identity matter?

Designing a brand identity is much more than just selecting a colour scheme – it’s crucial to making a powerful first impression. Every touchpoint is an opportunity to reinforce your presence, whether digital or offline, and build a distinct, emotional connection with your audience. It provides consistency, recognition, and long-term brand equity.

Brand identity helps you to stand out from the competition – particularly important in crowded marketplaces. A strong brand is one that customers remember. It encourages customer loyalty and trust.

Creating a brand identity even goes beyond attracting customers. An impressive brand identity helps brands attract top talent to foster internal growth.

How can Adobe Express help you shape your brand identity?

Brand identity is essential to stand out in crowded markets. A strong identity ensures that your brand is recognisable and trusted by customers. Here’s how Adobe Express can help you in creating a brand identity:

10 brand identity examples to inspire your own.

It’s important to do your research before building your own brand identity. Consider what already exists in the market, and how you can differentiate your brand from it. Here are some great examples of strong visual brand identities in the UK:

1. Spotify.

Spotify screams youth-driven with its personalised and dynamic content. It’s energetic and modern, plus the bold black and green colourway is instantly recognisable among music lovers. The iconic green circle and sound wave logo also leans into Spotify’s originality and matches the brand’s playful tone of voice.

2. Glossier.

Known for its minimalistic aesthetic and clean, natural beauty, the Glossier brand identity is rooted in authenticity and inclusivity. All brand touchpoints are consistent with their identity values of skin first, makeup second. The cult favourite is known for ‘no-makeup makeup’ and the ‘clean girl aesthetic’.

3. Oatly.

A bold and purpose-led brand, the Oatley brand identity is rebellious and witty. It’s known for its hand-drawn typography and eye-catching pastel colour palette. The brand isn’t afraid to say what it thinks, and its quirky tone of voice appeals to its environmentally aware target customers.

4. Yorkshire Tea.

This family-owned business, dating back to 1886, focuses on fairness, flavour and quality. The distinct red visual brand identity, alongside its commitment to doing things ‘properly’, sets the brand apart from the crowded tea market. It oozes authenticity and never strays from its Yorkshire roots.

5. Lucy & Yak.

Lucy & Yak are known for inclusive and sustainable fashion. Recognised for their fun prints and unique styles, the brand creates joyful and colourful clothing. Particularly famous for their iconic dungarees, Lucy & Yak focus on community, creativity and comfort. Its brand identity also revolves around supporting environmental and social causes.

6. Greggs.

Dating back 85 years, Greggs continues to capture the heart of the nation with their great quality, freshly-prepared food at low prices. The distinct blue and yellow visual brand identity is instantly recognisable, and the brand stays true to being accessible to everyone with its affordable prices.

7. Airbnb.

Airbnb stands out from the saturated travel accommodation market with experience-focused, unique stays. The visual branding and tone of voice is warm, inviting and inspiring. Its brand identity centres around ‘Belong Everywhere’ and aims to instil a sense of belonging among guests and hosts – wherever they are in the world.

8. Burberry.

Renowned for its iconic trench coats, the Burberry brand identity is rooted in British heritage. It’s known for luxury, high-quality materials and superior craftsmanship. Founded in 1856, the brand embodies authenticity, timeless style and elegance, and is instantly recognisable by the signature Burberry check.

9. Dr Martens.

Rooted in authenticity, subculture, self-expression and rebellious spirit, Dr Martens have become one of the most culturally relevant brands since their humble beginnings in 1945. Instantly identifiable by the distinctive yellow stitching, the brand stands for individual style and attitude. Plus, the famously durable construction makes them a staple for street style.

10. Cadburys.

The signature purple visual brand identity of Cadbury’s is instantly recognisable by everyone with a sweet tooth – and even those without one. Its core values of quality, joy and community are at the heart of the brand. It’s known for iconic packaging, purple-lined confectionery aisles, and heart-warming marketing campaigns.

Create branded assets in a few clicks with Adobe Express’ AI template generator.

With the AI template generator, the opportunity to create branded assets is endless. Simply ask the prompt what you’d like to produce, for example: ‘social media post to promote X product’. The more descriptive you can be, the better the output. Click Generate to review the results and choose from high-quality templates. Not quite right? Click Generate more results for new options.

Apply your branding and further edit and refine the output until it best captures your brand identity. Plus, everything you produce using Adobe Express Generate is commercially safe, so you don’t need to worry about using the assets.

Try Adobe Express for free now