We’ve recently made a few changes:

• Consolidated the following pages into a single page about Adobe Marketing Cloud privacy topics: Analytics Services, Advertising Services, and Hosted Services

• Updated the way that we refer to our offerings to use more modern terminology (for example, we now refer to our desktop and mobile applications as apps)

• Added information to the Privacy Policy regarding how our automated systems may analyze your content using techniques such as machine learning in order to improve our offerings. This is optional, and you may opt-out at any time (learn more or opt out).

• Added information to our Privacy Policy regarding information that may be collected during the app activation and update processes

• Added information about how Adobe transfers personal data from European users and customers (see the Adobe Privacy Policy and the European Data Transfers pages)