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Adobe Firefly

Your imagination's new best friend.

Use simple prompts and generative Al to create anything you can imagine with the new Adobe Firefly web app. From photorealistic portraits and fantasy creatures to text effects and fresh colour palettes, the possibilities are pure magic. Now available for commercial use.

You have to try it to believe it.

Use simple prompts in over 100 languages to create beautiful images, transform text, play with colour and so much more.

Text to Image

Generate images from a detailed text description.

Generative Fill

Use a brush to remove objects or paint in new ones.

Text Effects

Apply styles or textures to words and phrases.

Generative Recolor

Generate colour variations of your vector artwork.

3D to Image

Generate images from the interactive positioning of 3D elements.

Extend Image

Change the aspect ratio of your image with a single click.

See what generative AI can do for your business. Explore Firefly for enterprise.

Find the right Firefly plan for you.

Unlock creative magic in Firefly, Adobe Photoshop, Illustrator and more with Adobe generative credits, which give you access to AI-powered features. Get started with the free plan. Or do even more with the premium plan. Generative credits are also included in many other Adobe Creative Cloud plans.


Get started with 25 monthly generative credits.

0,00 €/mo

No credit card required.


Get 100 monthly generative credits, Adobe Fonts and no watermarks on images generated by Firefly.


Billed monthly. Cancel any time.

purchase by phone 800-585-0774


Creators first.

Adobe is committed to developing generative AI responsibly, with creators at the centre. Our mission is to give creators every advantage — not just creatively, but practically. As Firefly evolves, we’ll continue to work closely with the creative community to build technology that supports and improves the creative process.

Enhance the creative process.

The vision for Firefly is to help people expand upon their natural creativity. As both a product and an embedded model inside Adobe apps, Firefly offers generative AI tools made specifically for creative needs, use cases and workflows.

Give creators practical advantages.

Trained on Adobe Stock images, openly licensed content and public domain content, Firefly is designed to be safe for commercial use. To ensure that creators can benefit from generative AI, we have developed a compensation model for Adobe Stock contributors whose content is used in the dataset to retrain Firefly models.

Set the standard for responsibility.

Through efforts like the Content Authenticity Initiative and Coalition for Content Provenance and Authenticity, we’re standing up for accountability, responsibility and transparency in generative AI. We’re working toward a universal “Do Not Train” Content Credentials tag that will remain associated with a piece of content wherever it is used, published or stored.

And there’s so much more on the horizon.

We’ve got big plans for Firefly. Imagine generating customised vectors, brushes and textures from text prompts, altering the weather in a video with a few words or turning simple 3D designs into photorealistic images and quickly creating new styles and variations. We’re exploring all of these possibilities and more.

Find Firefly inside Adobe apps.

Make amazing transformations in seconds with tools powered by Firefly generative AI. Create images with just a few words, unlock endless colour combinations and make eye-popping text effects.

Generative Fill and Generative Expand in Photoshop

Use a simple text prompt to add or remove content from any image. Click and drag beyond the image border to seamlessly fill the expanded canvas with matching content. Powered by Adobe Firefly.

Generative Recolor in Illustrator

Unlock endless colour combinations in a snap with simple text prompts and Generative Recolor. Powered by Adobe Firefly.

Text to Image and Text Effects in Adobe Express

Easily create social posts, videos, flyers, banners and cards with the new, all-in-one Adobe Express. Now with generative AI Text to Image and Text Effects features. Powered by Adobe Firefly.

Questions? We have answers.

Adobe Firefly is a stand-alone web application available at It offers new ways to ideate, create and communicate while significantly improving creative workflows using generative AI. In addition to the Firefly web app, Adobe also has the broader Firefly family of creative generative AI models, along with features powered by Firefly in Adobe’s flagship apps and Adobe Stock

Firefly is the natural extension of the technology Adobe has produced over the past 40 years, driven by the belief that people should be empowered to bring their ideas into the world precisely as they imagine them.

Generative AI is a type of artificial intelligence that can translate text and other inputs into extraordinary results. While the conversation around this technology has centred on AI image and art generation, generative AI can do much more than generate static images from text prompts. With a few simple words and the right AI generator, anyone can create videos, documents and digital experiences, as well as rich images and art. AI art generators can also be useful for producing “creative building blocks” like brushes, vectors and textures that can add to or form the foundation of pieces of content.

As part of Adobe’s effort to design Firefly to be commercially safe, we’re training our initial commercial Firefly model on Adobe Stock images, openly licensed content and public domain content where copyright has expired. Additionally, as a founding collaborator of the Content Authenticity Initiative (CAI), Adobe is setting the industry standard for responsible generative AI. The CAI is a community of media and tech companies, NGOs, academics and others working to promote adoption of an open industry standard for content authenticity and provenance.

This is in conjunction with the Coalition for Coalition for Content Provenance and Authenticity (C2PA), which has developed an open technical standard providing publishers, creators and consumers the ability to understand the origin of different types of media, including the ability to add a Content Credential that allows creators to indicate that generative AI was used. Find out more about content credentials.

AI generators like Firefly can enhance creativity by giving people new ways to imagine, experiment and bring their ideas to life. Firefly is unique because Adobe intends it to be more than an AI text-to-image generator. As part of Creative Cloud, we’re building Firefly to supplement the tools Adobe creators know and love with text-based editing and generation of a variety of media, from still images to video to 3D, as well as “creative building blocks” like brushes, vectors, textures and more.

For Firefly, the future vision is for creators to be able to use everyday language and other inputs to quickly be able to test out design variations, remove distractions from photos, add elements to an illustration, change the mood of a video, add texture to 3D objects, create digital experiences and more — then seamlessly customise and edit their content using a combination of Firefly and other Creative Cloud tools.

As a type of generative AI technology, AI art generators work similarly to other types of artificial intelligence, which use a machine learning model and large datasets to be able to produce a specific type of result. With generative AI, anybody can use everyday language and other inputs to produce images, videos, documents, digital experiences and more. Adobe Firefly is being built into Creative Cloud to give people the tools to both generate results quickly and customise them to fit their unique vision.

We are bringing Adobe Firefly to Creative Cloud apps. Features powered by Firefly can currently be found inside Photoshop, Illustrator, Adobe Express and Adobe Stock.

The Firefly stand-alone web application on has a free and premium plan — opening up creativity to anyone at any design skill level by using everyday language to get extraordinary results with generative AI. Find out more or sign up for the Adobe Firefly Premium plan.

Your Creative Cloud, Adobe Express, Adobe Firefly or Adobe Stock subscription now includes monthly generative credits that give you access to content creation features powered by Firefly. Generative credits are how we provide access to generative AI features powered by Adobe Firefly. Find out more about generative credits.

Firefly is bringing the power of generative AI to global audiences by supporting over 100 languages for text prompt inputs, as well as localising the Firefly website for more than 20 languages, starting with Japanese, French, German, Spanish and Brazilian Portuguese.

We currently support prompts in over 100 languages using machine translation to English provided by Microsoft Translator. Because of the nuances of each language, it’s possible certain generations based on translated prompts may be inaccurate or unexpected. We are working hard to identify and resolve any issues. To report incorrect translation results, hover over a generated image and click the Report tool.

Generative Fill and Generative Expand are natively integrated in the Photoshop desktop app and on the web. Visit this page to try these features in Photoshop today or to learn more.

The current Firefly generative AI model is trained on a dataset of Adobe Stock, along with openly licensed work and public domain content where copyright has expired.  

As Firefly evolves, Adobe is exploring ways for creators to be able to train the machine learning model with their own assets so they can generate content that matches their unique style, branding and design language without the influence of other creators’ content. Adobe will continue to listen to and work with the creative community to address future developments to the Firefly training models.

No, copies of customer content are not included in the Firefly models.

No. We do not train on any Creative Cloud subscribers’ personal content. For Adobe Stock contributors, the content is part of Firefly’s training dataset, in accordance with Stock Contributor licence agreements.

We have developed and deployed generative AI at Adobe in accordance with our AI ethics principles of accountability, responsibility and transparency. Read our blog post to learn more about our approach and commitment to developing generative AI in a way that respects our customers and aligns with our company values.

We have a compensation model for Adobe Stock contributors. For more information, see the Adobe Stock FAQs.

As part of Adobe’s effort to design Firefly to be commercially safe, we are training our initial commercial Firefly model on Adobe Stock images, openly licensed content and public domain content where copyright has expired.

Sensei Gen AI is Adobe’s new generative AI service that is being integrated natively in Adobe Experience Cloud to power end-to-end marketing workflows, dramatically improving enterprise productivity and efficiency. Firefly is a separate family of creative generative AI models coming to Adobe products, with an initial focus on image and text effect generation. Learn more about our generative AI efforts.

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