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Adobe Firefly

The new Firefly. Now smarter than ever.

Use generative AI and simple text prompts to bring your ideas to life. With the new Firefly Image 3 Model, you can create higher-quality images with better composition, photorealistic details and improved mood and lighting.

You have to try it to believe it.

With simple text prompts in over 100 languages, you can generate images, add or remove objects and so much more.

See everything you can do in Firefly.

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Choose from the modules below to start generating images, adding or removing objects and more.

AI generated image of a girl in a forest with butterflies

Generate images from a description. Guide style and structure with reference images.

split image of a man in glasses wearing a solid and colourful striped pullover design option using generative fill

Generative Fill and Generative Expand

Add or remove objects. Expand the image and seamlessly fill it in with matching content.

Find Firefly inside Adobe apps.

Make amazing transformations in a snap with new features powered by Firefly generative AI. In just a few words, create new graphics, unlock endless colour combinations, fill in or expand images and produce dazzling text effects.

Generative Remove feature in Lightroom

Lightroom

With new Generative Remove you can remove anything in a touch. You’ll love how easy it is to get rid of distractions without leaving a trace. 

A circular neon portal Generative Fill prompt in Photoshop

Photoshop

The latest release of Adobe Firefly takes photographic quality to another level. Create stunning, life-like images with the most advanced Generative Fill yet.

Tall rainbow furry flower building Generative Fill in Adobe Express

Adobe Express

With the all-in-one content creation app for social posts, videos, PDFs and more, you can use Generative Fill to add, remove or replace any part of your image. Plus, generate a template from a prompt with Text to Template.

Vector image of a desert showing a tooltip with 2 options

 Illustrator

Generate customisable, scalable vector graphics with a simple description and Text to Vector Graphic. Make icons, patterns and more for brand assets, social graphics and beyond.

wooden chair with Adobe Firefly prompts overlaid

InDesign

Text to Image lets you create images with simple text prompts right inside InDesign using Adobe Firefly models that are designed to be commercially safe. 

collage of Adobe Firefly AI generated graphics used for business branding

Drive business results with 
generative AI.

Firefly is available in the Creative Cloud tools your teams already use and with new APIs and Customised Models you can quickly create and deliver on-brand content at scale.

OUR APPROACH TO GENERATIVE AI

Creators first.

Adobe is committed to developing generative AI responsibly, with creators at the centre. Our mission is to give creators every advantage — not just creatively, but practically. As Firefly evolves, we’ll continue to work closely with the creative community to build technology that supports and improves the creative process.

graphic of a silhouette of a person with a multicolor outline

Enhance the creative process.

The vision for Firefly is to help people expand upon their natural creativity. As both a product and an embedded model inside Adobe apps, Firefly offers generative AI tools made specifically for creative needs, use cases and workflows.

multicolor lightbulb graphic with a lightning bolt

Give creators practical advantages.

Trained on Adobe Stock images, openly licensed content and public domain content, Firefly is designed to be safe for commercial use. To ensure that creators can benefit from generative AI, we’ve developed a compensation model for Adobe Stock contributors whose content is used in the dataset to retrain Firefly models.

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Set the standard for responsibility.

Through efforts like the Content Authenticity Initiative and the Coalition for Content Provenance and Authenticity, we’re standing up for accountability, responsibility and transparency in generative AI. We’re working toward a universal “Do Not Train” Content Credentials tag that will remain associated with a piece of content wherever it’s used, published or stored.

See what others are doing.

See what others are doing.

Tap into the Firefly community to remix other creators’ images, share your own and find inspiration.

collage of Adobe Firefly user generated images

Find the right Firefly plan for you.

Unlock creative magic in Firefly, Adobe Photoshop, Illustrator and more with Adobe generative credits, which give you access to AI-powered features. Get started with the free plan. Or do even more with the Premium plan. Generative credits are also included in many other Adobe Creative Cloud plans.

Free

0,00 €/mo

No credit card required.

Get started with 25 monthly generative credits.

Premium

  

Billed monthly. Cancel any time.

Get 100 monthly generative credits, Adobe Fonts Free and no watermarks on images generated by Firefly.

Questions? We have answers.

Adobe Firefly is a stand-alone generative AI web application available at firefly.adobe.com. It offers new ways to ideate, create and communicate while significantly improving creative workflows using generative AI. In addition to the Firefly web app, Adobe also has the broader Firefly family of creative generative AI models, along with features powered by Firefly in Adobe’s flagship apps and Adobe Stock.

Firefly is the natural extension of the technology Adobe has produced over the past 40 years, driven by the belief that people should be empowered to bring their ideas into the world precisely as they imagine them.

Generative AI is a type of artificial intelligence that can translate text and other inputs into extraordinary results. While the conversation around this technology has centred on AI image and art generation, generative AI can do much more than generate static images from text prompts. With a few simple words and the right AI generator, anyone can create videos, documents and digital experiences, as well as rich images and art. AI art generators can also be useful for producing “creative building blocks” like brushes, vectors and textures that can add to or form the foundation of pieces of content.

As part of Adobe’s effort to design Firefly to be commercially safe, we’re training our initial commercial Firefly model on licensed content, such as Adobe Stock and public domain content where copyright has expired. Additionally, as a founding collaborator of the Content Authenticity Initiative (CAI), Adobe is setting the industry standard for responsible generative AI. The CAI is a community of media and tech companies, NGOs, academics and others working to promote adoption of an open industry standard for content authenticity and provenance.

This is in conjunction with the Coalition for Content Provenance and Authenticity (C2PA), which has developed an open technical standard providing publishers, creators and consumers the ability to understand the origin of different types of media, including the ability to add a Content Credential that allows creators to indicate that generative AI was used. Find out more about content credentials.

AI generators like Firefly can enhance creativity by giving people new ways to imagine, experiment and bring their ideas to life. Firefly is unique because Adobe intends it to be more than an AI text-to-image generator. As part of Creative Cloud, we’re building Firefly to supplement the tools Adobe creators know and love with text-based editing and generation of a variety of media, from still images to video to 3D, as well as “creative building blocks” like brushes, vectors, textures and more.

For Firefly, the future vision is for creators to be able to use everyday language and other inputs to quickly be able to test out design variations, remove distractions from photos, add elements to an illustration, change the mood of a video, add texture to 3D objects, create digital experiences and more — then seamlessly customise and edit their content using a combination of Firefly and other Creative Cloud tools.

As a type of generative AI technology, AI art generators work similarly to other types of artificial intelligence, which use a machine learning model and large datasets to be able to produce a specific type of result. With generative AI, anybody can use everyday language and other inputs to produce images, videos, documents, digital experiences and more. Adobe Firefly is being built into Creative Cloud to give people the tools to both generate results quickly and customise them to fit their unique vision.

We are bringing Adobe Firefly to Creative Cloud apps. Features powered by Firefly can currently be found inside Photoshop, Illustrator, Adobe Express and Adobe Stock.

The Firefly stand-alone web application on firefly.adobe.com has a free and Premium plan — opening up creativity to anyone at any design skill level by using everyday language to get extraordinary results with generative AI. Find out more or sign up for the Firefly Premium plan.

Your Creative Cloud, Adobe Express, Adobe Firefly or Adobe Stock subscription now includes monthly generative credits that give you access to content creation features powered by Firefly. Generative credits are how we provide access to generative AI features powered by Adobe Firefly. Find out more about generative credits.

Firefly is bringing the power of generative AI to global audiences by supporting over 100 languages for text prompt inputs, as well as localising the Firefly website for more than 20 languages, starting with Japanese, French, German, Spanish, Brazilian Portuguese, Korean, Italian, Danish, Dutch, Norwegian, Swedish, Finnish, Chinese Simplified and Chinese Traditional.

We currently support prompts in over 100 languages using machine translation to English provided by Microsoft Translator. Because of the nuances of each language, it’s possible certain generations based on translated prompts may be inaccurate or unexpected. We are working hard to identify and resolve any issues. To report incorrect translation results, hover over a generated image and click the Report tool.

Generative Fill and Generative Expand are natively integrated in the Photoshop desktop app and on the web. Visit this page to try these features in Photoshop today or to learn more.

The newer generation of image generation models within Firefly produces higher quality images, better interpretation of prompts and more accurate text in images. 

The current Firefly generative AI model is trained on a dataset of licensed content, such as Adobe Stock and public domain content where copyright has expired.

As Firefly evolves, Adobe is exploring ways for creators to be able to train the machine learning model with their own assets so they can generate content that matches their unique style, branding and design language without the influence of other creators’ content. Adobe will continue to listen to and work with the creative community to address future developments to the Firefly training models.

No, copies of customer content are not included in the Firefly models.

No. We do not train on any Creative Cloud subscribers’ personal content. For Adobe Stock contributors, the content is part of the Firefly training dataset, in accordance with Stock Contributor licence agreements.

We have developed and deployed generative AI at Adobe in accordance with our AI ethics principles of accountability, responsibility and transparency. Read our blog post to learn more about our approach and commitment to developing generative AI in a way that respects our customers and aligns with our company values.

We have a compensation model for Adobe Stock contributors. For more information, see the Adobe Stock FAQs.

As part of Adobe’s effort to design Firefly to be commercially safe, we are training our initial commercial Firefly model on licensed content, such as Adobe Stock and public domain content where copyright has expired.

Outputs from generative AI features without the beta label can be used commercially. Outputs from generative AI beta features can be used commercially unless otherwise designated in the product or elsewhere, but these outputs are not eligible for indemnification while in beta.

Sensei GenAI is Adobe’s new generative AI service that is being integrated natively in Adobe Experience Cloud to power end-to-end marketing workflows, dramatically improving enterprise productivity and efficiency. Firefly is a separate family of creative generative AI models coming to Adobe products, with an initial focus on image and text effect generation. Learn more about our generative AI efforts.

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