Création d’un brief concret à partager pendant la phase de découverte
Rassemblez des données sur vos clients (objectifs commerciaux, audience cible, méthode de mesure des performances, etc.) dans un brief afin de vous assurer que vous êtes tous d’accord sur les caractéristiques d’un projet.
Phase de découverte
La phase de découverte est une première étape cruciale de tout processus créatif.
Connaissance de la clientèle
Posez des questions et soyez véritablement à l’écoute de la clientèle. Identifiez ses problèmes et ses centres d’intérêt.
Audience cible
Essayez de comprendre l’audience de votre clientèle et cherchez à obtenir des exemples parmi la concurrence et dans le secteur d’activité concerné, le cas échéant.
Périmètre du projet et calendrier
Afin de budgétiser au mieux votre projet, vous devez avoir une idée précise de son périmètre, des livrables et du calendrier.
Règles de base
Protégez-vous et, au final, protégez votre clientèle en fixant le nombre maximal d’idées de design et de cycles de révision auquel elle doit s’attendre, et en établissant un calendrier de facturation raisonnable.
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