The ultimate guide to AI-generated art: using AI image generators to create incredible imagery and graphic design

With Adobe Firefly and Adobe Express, the only limit is your imagination.

Done right, generative AI amplifies creativity and workflow intelligence without replacing the beauty and power of human savvy and ingenuity. Using everyday language to generate extraordinary new visual content, the applications and inspiration are endless for designers, marketers, small businesses, solopreneurs, and beyond. After you generate an image with Firefly, you can edit and further modify it using Adobe Express, making it easy to create standout content with inspiration from Adobe Express’ beautiful, high-quality collection of templates, fonts, Stock images, and assets.

With a focus on image and text effect generation, Adobe Firefly gives you the power to explore, push boundaries, and create imagery and graphic design content like never before — regardless of experience or skill level. This collection of articles from the Adobe Express Blog offers tips, insights, and free remixable templates to get you started in your new era of creativity and productivity.



Welcome to Generation AI

You might have noticed some big changes recently — and not just here. Big changes every where.

Artificial intelligence and generative AI have changed the conversation and the world seemingly overnight, empowering people of any (or little!) technological savvy with new ways to imagine, experiment, and bring creative ideas to life.

Generative AI also opens the door to new questions about ethics and responsibility in a new era of technological innovation and disruption. With Firefly, and all Adobe endeavors in the realm of AI, we seek to develop, implement, and respect responsible guardrails that develop and guide the use of these powerful new tools.

A creators-first approach

Our mission at Adobe is to give creators every advantage — not just creatively, but practically, too. The vision for Adobe Express powered by Firefly is to help people expand upon their natural creativity. As both a product and an embedded model inside Adobe apps, Firefly will offer generative AI tools made specifically for creative needs, use cases, and workflows.

The potential and possibilities for generative AI to automate and streamline creative workflows, enhance productivity, and unlock new possibilities in visual content creation are practically limitless. However, determining the “when, where, and why” can be intimidating when considering using AI in your projects and workflows. Don’t worry — we’re in this together.

Reinventing workflows for creatives, marketers, and small businesses

Generative AI frees us to create, explore, and push boundaries like never before, saving time for what’s most meaningful. Firefly is the natural extension of the technology Adobe has produced over the past 40 years, driven by the belief that people should be empowered to bring their ideas into the world precisely as they imagine them. Paired with Adobe Express, Firefly is designed to jump-start creativity and accelerate workflows for creative minds of all stripes and experience levels.

The current Firefly generative AI model is trained on a dataset of Adobe Stock, along with openly licensed work and public domain content where copyright has expired. As Firefly evolves, Adobe is exploring ways for creators to be able to train the machine learning model with their own assets so they can generate content that matches their unique style, branding, and design language while keeping intentional the incorporation of external styles and influences.

With generative AI, repetitive or time-consuming tasks in the process of visual content creation can be automated. Together, Adobe Firefly and Express can quickly produce a large volume and range of visual content, allowing nimble and expedient exploration of design, photography, and illustration styles, development of visual concepts, and content creation for marketing campaigns.

AI art how-tos, guides, inspiration, and templates for creatives, solopreneurs, small businesses, and marketers

Learn to create stunning visual text effects and mind-blowing images with these helpful blogs on making the most of Adobe Express and Firefly.

How your business can save time editing photos with AI

Explore how harnessing the power of AI editing can transform your small business workflows and help you create impactful visual content efficiently, without sacrificing creativity and quality.

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How to use Generative Fill to make your brand stand out

Read on for three practical examples of how you can use Adobe Express with Generative Fill to make your brand, business, or product stand out with ease, then learn how to get started on your own in just a few easy steps.

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Set the scene with these text prompt examples for AI image generators

Create your own unique visual scenes and maximize your marketing efforts with these tips for writing text prompts for AI image generators.

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Guide to text effect in Adobe Express

Learn best practices for new Adobe Express text effects features, and how to write effective prompts to produce unique, high-quality effects.

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Become an AI whisperer with these 12 ideas for image generator prompts

An updated how-to on writing text-to-image prompts for AI image generators, and 12 real-world examples from Adobe Express powered by Firefly.

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Get the big picture with this generative AI glossary

Get acquainted with the systems, tools, terms, and ideas foundational to artificial intelligence and generative AI, and how Adobe Express and Firefly tie them all together by following principles of accountability, responsibility, and transparency for creators.

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Picking the best AI image generator for your small business

Sifting through the best option for your AI image generator needs can be confusing — break down the basics of how to pick the very best AI image generator for your goals with these helpful tips.

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10 ways to make a statement with Firefly AI text effect and Adobe Express

Go beyond prompt-based image generation with Adobe Express and Firefly Text Effects, a generative AI-driven tool that brings your words to life with highly stylized graphic mockups.

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Real-world AI image generator situations to redefine and inspire creative workflow

Take your creative productivity and workflow to a whole new level with these three real-world AI image generator situations using Adobe Express powered by Firefly.

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