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Generative AI is a type of artificial intelligence that can translate ordinary words and other inputs into extraordinary results. While the conversation around this technology has centred on AI image and art generation, generative AI can do much more than generate static images from text prompts. With a few simple words and the right AI generator, anyone can create videos, documents and digital experiences as well as rich images and art. AI art generators can also be useful for producing “creative building blocks” like brushes, vectors and textures that can add to or form the foundation of pieces of content.
Generative AI works similarly to other types of artificial intelligence, which use a machine learning model and large datasets to be able to produce a specific type of result. In the case of image generation, the AI model is trained on hundreds of millions of images so it can learn patterns and produce new images based on its dataset. But generative AI isn’t limited to images — it can also produce videos, documents, digital experiences and more, all based on a text prompt or other input.
Generative AI can enhance creativity by giving people new ways to imagine, experiment and bring their ideas to life. As a family of generative AI models, Firefly is unique because Adobe intends it to be more than an AI text-to-image generator. We plan for Adobe Firefly to supplement the creative tools Adobe creators know and love with text-based editing and generation of a variety of media, from still images to video to 3D, as well as tools like brushes, vectors, textures and more.
For Firefly, the future vision is for creators to be able to use everyday language and other inputs to quickly test out design variations, remove distractions from photos, add elements to an illustration, change the mood of a video, add texture to 3D objects, create digital experiences and more — then seamlessly customise and edit their content using a combination of Firefly and other Creative Cloud tools.
Artificial intelligence uses a machine learning model, large datasets and pattern recognition to be able to produce a specific type of result, such as personalised recommendations, voice recognition, language translations and much more. Generative AI is a type of artificial intelligence that creates something new and unique, like text, images, videos and digital experiences.
We have developed and deployed generative AI at Adobe according to our AI ethics principles of accountability, responsibility and transparency. Read our blog post to learn more about our approach and commitment to developing generative AI in a way that respects our customers and aligns with our company values.