Welcome to Generation AI.

All the power of generative AI. All your favorite Adobe tools. A new era of creativity and productivity is here.

Welcome to Generation AI.

All the power of generative AI. All your favorite Adobe tools. A new era of creativity and productivity is here.

Make meaningful experiences.

Generative AI frees us to create, explore, and push boundaries like never before, saving time for what’s most meaningful. It’s the next step in the decade we’ve put into developing Adobe Sensei. Done right, it can amplify creativity and intelligence without replacing the beauty and power of the human imagination.


Here’s to Generation AI.

Meet Adobe Firefly.

Dream bigger, experiment, and create an infinite range of images with Firefly generative AI. New in Creative Cloud, now available for commercial use.

Ask. Acrobat answers.

Ask your document questions, get one-click summaries, and more. Meet AI Assistant. Try the new beta features.

Acrobat GenAI

Discover Adobe Sensei GenAI in Experience Cloud.

Higher project velocity. Simpler marketing processes. And so much more — all with Sensei GenAI as your copilot, now part of Adobe Experience Cloud.

Explore all things generative AI.

Watch the Adobe Summit opening keynote.

Learn more about experience-led growth with the latest innovations in generative AI for business.

Bringing generative AI into Adobe Creative Cloud.

Find out more from David Wadhwani, President, Digital Media Business at Adobe.

Responsible innovation in the age of generative AI.

Read the blog from Executive Vice President, General Counsel, and Chief Trust Officer Dana Rao.

Introducing Firefly

David Wadhwani, President, Digital Media Business

How we trained the Firefly model

Ely Greenfield, Chief Technology Officer

What you can create now and next

David Wadhwani, President, Digital Media Business

Using Firefly content in your work

Ely Greenfield, Chief Technology Officer

Content credentials explained

Dana Rao, EVP, General Counsel, and Chief Trust Officer

How Firefly will help creators

Brooke Hopper, Principal Designer

Focus on ethical development

Dana Rao, EVP, General Counsel, and Chief Trust Officer

How we’ll compensate contributors

David Wadhwani, President, Digital Media Business

What we’re working on.

We’re actively researching new ways generative AI can help creators express their ideas.


Simple brushstrokes, amazing results.

Typical image editing requires a certain level of skill, and even then, some amount of trial and error. Progressive controllable image synthesis explores how simple marks — like lines with a stylus — can pair with AI to produce the desired result in just a few brushstrokes.


Apply your unique style with AI.

In image generation, it can be challenging to achieve the precise visual aesthetic required for a project. With customizable diffusion, the creator can select what images inform the generative AI. This offers more creative control over individual images and a simpler way to apply creative choices across a body of work.


Natural-looking photo mixing.

Combining elements from two or more photos — also known as image compositing — is easy to do, but hard to get right. Creators can save time fixing color, shading, perspective, shadows, and more with generative image compositing. With help from AI, a process that used to take many steps is now simple and straightforward.

Questions? We have answers.

Generative AI is a type of artificial intelligence that can translate ordinary words and other inputs into extraordinary results. While the conversation around this technology has centered on AI image and art generation, generative AI can do much more than generate static images from text prompts. With a few simple words and the right AI generator, anyone can create videos, documents, and digital experiences as well as rich images and art. AI art generators can also be useful for producing “creative building blocks” like brushes, vectors, and textures that can add to or form the foundation of pieces of content.

Generative AI works similarly to other types of artificial intelligence, which use a machine learning model and large datasets to be able to produce a specific type of result. In the case of image generation, the AI model is trained on hundreds of millions of images so it can learn patterns and produce new images based on its dataset. But generative AI isn’t limited to images — it can also produce videos, documents, digital experiences, and more, all based on a text prompt or other input.

Generative AI can enhance creativity by giving people new ways to imagine, experiment, and bring their ideas to life. As a family of generative AI models, Firefly is unique because Adobe intends it to be more than an AI text-to-image generator. We plan for Adobe Firefly to supplement the creative tools Adobe creators know and love with text-based editing and generation of a variety of media, from still images to video to 3D, as well as tools like brushes, vectors, textures, and more.

For Firefly, the future vision is for creators to be able to use everyday language and other inputs to quickly test out design variations, remove distractions from photos, add elements to an illustration, change the mood of a video, add texture to 3D objects, create digital experiences, and more — then seamlessly customize and edit their content using a combination of Firefly and other Creative Cloud tools.

Artificial intelligence uses a machine learning model, large datasets, and pattern recognition to be able to produce a specific type of result, such as personalized recommendations, voice recognition, language translations, and much more. Generative AI is a type of artificial intelligence that creates something new and unique, like text, images, videos, and digital experiences.

We have developed and deployed generative AI at Adobe according to our AI ethics principles of accountability, responsibility, and transparency. Read our blog post to learn more about our approach and commitment to developing generative AI in a way that respects our customers and aligns with our company values.

Have a question that’s not answered here?

Reach out to Generative-AI@adobe.com