Adobe Firefly makes it fast and easy to turn text prompts and reference images into high-quality, AI generated videos — no complex skills or tools required. With Text to video, Image to video, the AI video editor, and other AI tools, creators can move from an idea to polished, shareable content in minutes.
What sets Firefly apart is its blend of speed, creative flexibility, and professional quality. It offers cinematic motion, customizable style presets, and built-in sound design to bring ideas to life. Combined with advanced visual effects, robust brand-safety measures, and seamless integration across Adobe apps, the Firefly Video model enables creators to produce visually compelling, commercially safe videos for any platform. Note: Commercial usage eligibility depends on the model used. Partner models may have different usage terms.
An AI video generator is a tool that uses artificial intelligence to turn text prompts, images, or reference clips into fully generated videos. Instead of filming or editing manually, creators can describe a scene and the AI produces motion, visuals, and effects automatically. The Adobe Firefly Video model is designed to be commercially safe and lets you create entirely new video clips to quickly communicate your creative intent, create B-roll to fill gaps, or add new elements to a shot. Note: Commercial usage eligibility depends on the model used. Partner models may have different usage terms.
The best AI video generator depends on what you need, but leading options include Adobe Firefly and Luma AI Ray 3. Luma AI Ray 3 is integrated directly into Firefly as a partner video model, allowing you to turn prompts into videos with speed and flexibility. Both Firefly and Luma Labs AI models are available in Text to video, Image to video, and Firefly Boards for fast, collaborative, and iterative video creation. The Adobe Firefly model is also designed to be commercially safe, making it a strong choice for marketers, content creators, and businesses producing branded video content.
AI generated videos are great for a wide range of creative projects, including social media clips, storyboarding, motion graphics, moodboards, and even presentation visuals. Whether you're brainstorming ideas or producing finished assets, the AI Text to video generator helps you quickly move from concept to content.
Firefly offers a free AI video generator with a limited number of uses through a Creative Cloud or Firefly plan. If you need more than what’s included in your plan, you can continue creating by upgrading or purchasing additional credits.
Strong prompts are essential for getting high-quality results from AI video generation. Be specific about motion, style, and subject. For example, “a slow-motion shot of waves crashing at sunset in cinematic style.” Details like lighting, camera angles, and tone help the model better understand your vision and deliver more reliable results.
For additional tips and inspiration, visit the Adobe Help Center to explore text prompt writing tips and example prompts that can elevate your videos.
Currently, videos created by the AI video generator are five seconds in duration, at 1080p resolution and can be downloaded as an mp4 file.
Adobe Firefly is integrated across the Adobe ecosystem — including Photoshop, Illustrator, Premiere Pro, and After Effects — so creators can move seamlessly between apps. It also supports a growing set of third-party AI models, such as Gemini 2.5 Flash Image (Nano Banana), Flux 1.1 and Flux.1 Kontext by Blackforest Labs, Luma AI Ray 3, GPT Image by OpenAI, and ElevenLabs, expanding what’s possible across image, video, and voice generation.
As part of our effort to design Firefly to be commercially safe, the Firefly Video model is trained on licensed content, such as Adobe Stock, and public domain content where copyright has expired. It is not trained on Adobe user content. Note: Commercial usage eligibility depends on the model used. Partner models may have different usage terms.
When you transform an image or text into video clips using generative AI, you’ve created a generated video. Whether you need to create B-roll footage for a film, connect two scenes together for a smoother transition, or extend a shot to avoid a quick cut, generating video makes it easy for you to bring your vision to life.
Text to video works via machine learning and natural language processing (NLP) to analyze the ideas from your text prompt and transform them into videos, images, or art.
Yes, you can easily turn a static image into a video with the Firefly AI video generator. It’s the perfect way to create social media posts, add a quick clip in your video timeline, or create special effects for a scene.
Yes. The Firefly AI Video Model is trained on licensed content and public domain materials where copyright has expired, making it safe to use AI generated video in commercial projects. Note: Commercial usage eligibility depends on the model used. Partner models may have different usage terms.
When choosing an AI video generator, it’s important to look for a tool that prioritizes security and ethical practices. Adobe Firefly is built to prevent the creation of content that infringes on copyright or intellectual property rights, ensuring every visual output created with the Firefly Video model is commercially safe. Note: Commercial usage eligibility depends on the model used. Partner models may have different usage terms.
AI video generators are ideal for creating a wide range of content quickly, including product videos, social media clips, explainer videos, and B-roll. With Adobe Firefly, you can turn a text prompt or reference image into diverse AI generated videos, adding elements like smoke, lens flares, or water effects, animating still images such as flowing waterfalls, or producing 2D, 3D, and claymation-style animations. The Adobe Firefly Video model also supports graphic and text-based clips, along with nature-rich B-roll featuring plants, animals, and landscapes — making it a powerful tool for creators and brands who need high-quality visuals without traditional production timelines.
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