How to get more TikTok views.

TikTok has evolved well beyond a platform for dance challenges and lip-syncing. It has become a major hub where creators, brands, and small businesses thrive. However, no matter how compelling your content might be, its influence is limited if it doesn’t reach an audience. That’s why views on TikTok aren’t just about popularity, they serve as the crucial first step toward building engagement, expanding reach, and fostering growth.

In this guide, we’ll walk you through why TikTok views matter, what actually influences them, and how to get more TikTok views with smart, actionable tips. You’ll also discover how to use Adobe Express to create eye-catching TikTok videos that stop people scrolling. Whether you’re just starting out or already have a few viral clips under your belt – there’s something in here for you.

Ready to grow? Let’s go.

Why TikTok views matter.

Let’s start with the basics. What actually counts as a “view” on TikTok? Unlike other social platforms, a view on TikTok is quite simple. As soon as a video starts playing, this is counted as a view. And these TikTok views are important because they’re an indication of interest in your content. The more views you get, the more often your videos will be displayed and suggested by the TikTok algorithm to reach a wider audience.

More TikTok views also mean more opportunities to get other types of engagement. This includes comments, followers, and shares, which are crucial for your growth on TikTok. Ergo: TikTok views aren’t just about ego. They’re an important signal to the algorithm that your content is worth sharing – and that’s where real growth begins.

In a nutshell, here are the reasons why TikTok views matter:

• Algorithm boost: TikTok uses initial engagement (such as views and playback time) to decide whether to push a video to more “For You” pages.
• Social proof: High view counts signal popularity and credibility, making users more likely to watch, like, and follow.
• Brand reach: If you’re using TikTok for business, more views mean more eyes on your product or service – without spending a penny on ads.
• Collaboration potential: Creators with strong view counts are more attractive to brands and partners.

So, if you’re wondering how to grow on TikTok, increasing your views is one of the best places to start. But how do you actually get more TikTok views? That’s what we’ll tell you in the next section.

10 tips on how to get more views on TikTok.

The TikTok algorithm often may feel mysterious, but there are some proven ways to boost your views. Here are a few key tips on how to get more views on TikTok:

1. Hook viewers fast:

The first 2–3 seconds are crucial. Start with a strong image or question that grabs attention. A compelling hook should be short, unexpected, memorable, and create an emotional connection. Techniques such as highlighting problems, asking questions, or using humour can be very effective. Viewers usually decide within a few moments whether to continue watching – or not.
However, it’s important that the rest of the video matches the promise of the hook. If the hook is just clickbait and the video doesn’t deliver on that relevance, engagement and conversion rates are likely to suffer.

2. Be authentic:

Successful TikTok content aligns with the platform’s preference for authenticity. 71% of TikTok users say they prefer (brand) content that reflects TikTok’s organic style and feels natural and unpolished. This means that TikTok users immediately recognise inauthenticity and simply scroll past it. The more you are yourself – even if “you” are a brand – the more TikTok views you will get.

3. Find your niche:

The audience on TikTok is well-segmented. The key is to find the niche audience that best suits your content. Watch some videos in your relevant community, observe the popular accounts, and pay attention to things like hashtags, formats, references, and content that have generated high engagement. Use these learnings for your own content – and you’ll get more TikTok views.

4. Engage with your audience:

By responding to comments, you build a relationship with your audience. Just be sure not to use buzzwords in your dialogues. You can also actively encourage engagement by asking your TikTok followers to like and comment your content.

5. Understand TikTok SEO:

Search engine optimisation (SEO) for TikTok involves optimising your content and account to improve its visibility. Use relevant keywords in your video descriptions, captions, hashtags and account information, use hashtags related to your niche, and include location-specific hashtags or keywords for location targeting. However, if you use hashtags, make sure that they’re relevant to your content.

6. Take advantage of trends:

Adapting hooks to current TikTok trends and challenges increases visibility and engagement. By incorporating popular music or participating in trendy challenges, videos are more likely to go viral. With viral songs, for example, viewers have the advantage of knowing what’s coming next. But choose your music wisely! Audio can quickly spark or destroy interest. As the momentum builds, it can draw viewers into the next second of your video or cause them to scroll on.

7. Post consistently:

Regular posts keep your content circulating and signal to the algorithm that you are active. Posting at optimal times is important, but balancing regularity in your TikTok schedule plays also a crucial role.
Successful creators on TikTok post up to 3-4 videos per day. Even if that seems unattainable for you, you should post at least once a day. A content planner can help you post content regularly. With the Adobe Express free content scheduler, you can easily create, plan, preview and schedule your content.

8. Post high-quality content:

Posting consistently is only half the battle – high-quality content is what drives engagement and sets you apart from other TikTokers. Creative and unique content keeps viewers coming back for more, and it helps to build a follower base that appreciates your posts and engages with them in a meaningful way.

Tip: If it fits your account and your topics, focus on edutainment. What does that mean? TikTok users love to learn, but they want to do so in a fun and entertaining way. They want edutainment – educational content packaged with a dash of humour, creativity, and personality. Whether you’re breaking down a complex topic or giving a quick pro tip, make it entertaining, make it fresh, and make sure users want to come back for more.

9. Utilise data and tools:

Use TikTok Analytics to track performance metrics such as engagement rate and watch time. By A/B testing different hooks and tracking the videos with the most engagement, you’ll be able to tailor your content to the preferences of your target audience.

10. Collaborate with other TikTok creators:

TikTok is a social network and as with all social networks, the keyword here is “social”. Therefore, interact not only with your audience, but also with other TikTok creators. This means watching, liking and commenting on other people's videos. You can also tag other creators, for example, if your content is a reference to them.
Another way to increase your TikTok views is to officially collaborate with other TikTokers. Partnering with well-known content creators can be a great way to expand your community on TikTok. In addition, when it comes to the quality and quantity of your TikTok content, collaborating with other creators can help and take the pressure off you when the creation of content is spread across several shoulders.

These ten tips will help you to get more TikTok views. But there are three more tips that are often underestimated.

How to create a TikTok video with Adobe Express to boost your TikTok views.

TikTok is a visual platform – and standout visuals get more views. That’s where Adobe Express comes in. With Adobe Express you can create professional, scroll-stopping TikTok videos, even without editing experience.

Here’s how to get started:

Pro tip: Save your templates in Adobe Express so you can reuse your best-performing formats again. Whether you’re creating tutorials, showcasing a product, or jumping on a trend – Adobe Express helps you do it faster and with more polish.

3 underestimated tips on how to get more views on TikTok.

If you follow the 10 tips described above, you are already well on your way. But there’s more you can do to get more TikTok views.

1. Try the TikTok “Promote” feature:

TikTok has released its “Promote” feature, which is an advertising tool that allows you to improve the engagement and visibility of your TikTok posts by promoting your content – usually as an advert. With Promote, you can track information about your campaign, including engagement data (profile views, new followers, likes, comments), audience information (regions, gender, age), costs of your campaign, and more.

2. Focus on longer content:

We talk all the time about how you need to catch users’ attention quickly. That is and remains true. But TikTok now also favours longer content, especially content that lasts more than 3 minutes. More time means more storytelling, more value and more opportunities to captivate your audience.

3. Optimise your profile:

A well-curated TikTok profile not only ensures better visibility but also appears more credible to potential followers. Use this section to describe what your brand is all about so that people have an idea of what to expect. Be sure to include relevant keywords that users might use in their searches. This will help increase your visibility in relevant search results.

Now you know all the tips for getting more TikTok views. But how long will it take before you see results?

How long does it take to get more TikTok views?

It takes some time and patience to generate views for your videos. Every time someone watches your video, it’s immediately added to your view count. However, if you’re just starting out and have a low engagement rate, your videos may gain popularity later on, as the TikTok algorithm curates content for users in this way.

Of course, it also helps to follow the tips listed above on how to get more TikTok views.

Best time to post on TikTok for more TikTok views.

Timing can make or break your video’s performance. While some people feel it’s always a good time to watch TikToks videos – globally, TikTok users spend an average of 34 hours per month on the platform – finding the best time for you to post for your audience is a little more complicated.

To manage expectations: there’s no universal best time to post on TikTok. But as we’ve already mentioned, you don’t want to reach all TikTok users – just your target group. So you have to consider your audience’s locations, time zones, and their behaviours. But what’s the best way to do that? Analysing your audience’s data is a good place to start.

And this is how you see when your TikTok followers are active:

• Use a Pro/Business/Creator account: To access data on your followers’ activity on TikTok, you need either a Business or Creator account (often referred to as a “Pro” account). Normal/personal accounts don’t provide complete analytics data.
• Open TikTok Analytics: Go to your profile, click on the three horizontal lines in the top right corner, select “Creator Tools” and then click on “Analytics”. You’ll now see your TikTok analytics overview.
• Find the “Followers” tab: In addition to tabs with a general overview, an overview of your content and TikTok LIVE, the Analytics section contains an area specifically dedicated to your followers. You can also view your followers’ activity in this tab. This shows you when your followers are most active on the platform, both by hour and by day.
• Use the gained insights to schedule posts: Once you see which days and times your followers are most active, try to post during or close to those time slots. Over time, compare the performance (views, engagement) of posts made during high-activity time slots with others to find out what works best for your audience.

Experimentation is a pillar of successful social media marketing – try posting your TikTok content at different times of day to find out which videos perform best. But posting when your target audience is most active – or just before – will give your content the best chance of success.

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