Stand out with Trending TikTok hashtags.
Summary/Overview
With over 1.5 billion monthly users worldwide and over 30 million in the UK in early 2025, TikTok is a popular social platform known for its short-form video content. You may be wondering how you can leverage the platform’s features to boost engagement and get noticed. One way is by using trending TikTok hashtags. In this blog post, we’ll delve in and give you some ideas on how to make creative and unique hashtags, boost engagement, and connect with the right audience. With Adobe Express, content creators, solopreneurs, marketers, or communication professionals can build their social media presence and boost engagement.
A short guide to trending TikTok hashtags.
A hashtag is composed of a hash symbol (#) followed by a word or phrase. Used on social media platforms like TikTok, hashtags turn the text into a searchable link. The short- and long-form videos are optimised with hashtags strategically placed in the caption, on video captions or video text. TikTok creators use them to categorise their content, whether they are starting out and reaching their first viewers, want to level up engagement with customers, or create ad campaigns. When viewers click a link, they will discover all the videos with the hashtag, allowing them to engage with personalised content, or pages under an umbrella topic.
How trending TikTok hashtags can help boost engagement.
Now that you have a short guide to TikTok hashtags, let us move to engagement. What exactly is it? Simply put, it is the actions that viewers take with your posts. Likes, comments, shares, and saves are ways to interact with content on the platform. The key to gaining visibility and boosting engagement is to use trending TikTok hashtags to get your content on the For You Page (#fyp). The algorithm favours trending hashtags, so placing several of them in the video caption increases your chances of being front and centre.
Like keywords and common search phrases, hashtags help users discover relevant content. It is essential that you optimise your TikTok hashtag selection. Choose trending hashtags to increase visibility and niche hashtags to reach a target audience. Once you are visible, users can engage through likes, comments, shares, or saves.
Another way to boost engagement is by driving traffic to your TikTok posts from outside the platform. Once you have chosen your trending TikTok hashtag, remember people recognise them as pointers and parts of your overall marketing message. Use branded hashtags on TV commercials, print ads and YouTube videos. Use free Adobe templates to create printable brochures that feature your hashtag in bold letters.
Editable TikTok templates.
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Creative ideas for using trending TikTok hashtags.
Now that you know how hashtags can help boost engagement, here are some creative ideas for discovering and using them effectively. First, remember to remove spaces between words (e.g., #ItalianCooking rather than #italian cooking). Keep your audience in mind and capitalise multi-word hashtags to improve readability and accessibility. Opt for shorter hashtags, which are easier to remember, and remain relevant to your topic of interest or industry. For instance, instead of #Skincare, try #NaturalSkincareTrends. And whilst it is wise to mix trending and niche hashtags for wider reach, it is recommended you limit hashtags in comments to 3-5.
With the basics covered, now it’s time to choose your trending TikTok hashtags. With the Adobe Express Creative Assistant add-on, discover insights from top TikTok ads, top-performing and trending TikTok hashtags, and much more. With a simple prompt like “Show me Q2 trending TikTok hashtags for natural beauty”, the AI-powered virtual assistant helps you brainstorm and generate hashtags. In one convenient location, you can discover key insights to ensure your content reaches the right audience.
One place to find hashtags is lists of popular or trending hashtags online. Aim to build genuine connections to ensure short- and long-term growth. So, while you’re discovering trending hashtags, think of how you can speak authentically to your audience.
Hashtags can be categorised into multiple categories, such as
- General. Think #ForYouPage, #TikTokVideo, #Cooking
- Niche. Think #SummerFashion, #FitTok, #LaughOutLoud, #BookTok, #VeganRecipes, #UKSolopreneurs, #FijiTravel, #CatsofTikTok
- Trending and Viral Content. Think #Challenge, #TikTokTrend2025, #ViralTrend, #Trending, #SaveThis, #2025Goals
Research and draw inspiration from creators in the same niche to identify trending hashtags and the posts that get the most engagement. Or why not launch a #BrandedHashtagChallenge to engage your audience, who can participate by posting videos of themselves taking part in the challenge, a way to boost views and brand awareness. Think dance-off or product placement video.
How to connect with the right audiences using trending TikTok hashtags.
Adobe Express offers a library of editable free content calendar templates, you can also narrow down your search to just marketing content calendars. Adobe Express has over 1,000 TikTok templates available in its library.
Start there to streamline your TikTok planning, create and publish posts. Trending TikTok hashtags can be an essential part of your content calendar. Think of curating a list of trending hashtags tailored to your target audience, your buyer persona’s demographics, geographical location, and interests, industry and niche, and other relevant factors.
Remember, the world of trending TikTok hashtags moves quickly, so check analytics daily. To leverage these trends, post quality content consistently and often. Also, not all trends will be right for your business. Pick the ones for your audience, then check TikTok analytics and adjust your strategy for future content.
Once you’ve formulated a strategy for using hashtags in your TikTok content, you can edit and update them to reflect any changes in your branding, or as hashtag trends wax and wane. This will ensure overall coherence as you schedule posts in a way that works for your business.
Build your own TikTok content with Adobe Express.
Template IDs
(To pull in manually curated templates if needed)
Orientation
(Horizontal/Vertical)
Width
(Full, Std, sixcols)
Limit
(number of templates to load each pagination. Min. 5)
Sort
Most Viewed
Rare & Original
Newest to Oldest
Oldest to Newest
Premium
(true, false, all) true or false will limit to premium only or free only.
Unique ways to use trending TikTok hashtags.
Use the Adobe Express template library to start searching for inspiration when creating your content. You might first create content and then find the right hashtags. Or you may want to build your content around a specific trending TikTok hashtag.
How do you use trending TikTok hashtags in a way that sets you apart from the rest? Many brands use branded hashtags, which are recognisable phrases that uniquely identify a brand. They can be the name of the brand, product, launch, promotion, contest campaign, or a slogan. Use them to categorise content by labelling brand-specific posts and track campaign performance.
Here are a few tips for using trending hashtags:
- Pick hashtags that are not too popular, or those that are irrelevant to your content, as the algorithm may flag content as spam.
- Identify common search terms from your audience. If you have a small business, search for small businesses in your industry and see what hashtags they use.
- Leverage the TikTok scheduler to post ideas, create draft posts and publish content at the optimal time for your target audience.
- Use a mind map to brainstorm hashtag ideas, find synonyms and related categories.
- Schedule time to stay up-to-the-minute on trending TikTok hashtags.
- Repurpose evergreen content, along with corresponding TikTok hashtags. These stay relevant over time and include timeless topics.
Make your hashtags as unique as you are.
Useful things to know.
Does Adobe Express offer AI-powered hashtag features?
Yes, Adobe Express makes it easy to make stand-out content by using its integrated AI tool. In the Creative Assistant add-on for TikTok content, you can generate hashtag suggestions and view key insights. If you haven’t delved into AI, find out how to use it to supercharge your social media strategy.
Are there other Adobe tools to create trending TikTok hashtags?
Yes. If you are working on marketing strategy, check out these editable marketing tips templates, and target audience templates. Use the Adobe Express Content Scheduler to create, plan, preview, and schedule TikTok content.
Do I need SEO skills to find trending TikTok hashtags?
No. Like any new skill, there’s a bit of a learning curve, but Adobe Creative Assistant, integrated into your workspace, is a quick, easy, and effective way to create and optimise stand-out TikTok content. Learn best practices and how to generate hashtags when you need them.