How to sell on Depop.
Ready to start selling on Depop? Whether you’re having a wardrobe clear out or starting your own vintage shop, the process for creating an account and listing items is the same.
1. Sign up to Depop.
Download the Depop app in the App Store or Google Play. Once it’s installed, open the app on your device. You’ll need to sign up with your email or use your Facebook, Google or Apple account.
Choose a unique username – you want something memorable that relates to the kind of items you’ll be selling. You’ll also need to create a password and choose a profile picture. You can use a photo of yourself to add a face to your Depop shop, or create your own logo to showcase your brand.
2. Personalise your seller profile.
If you want your Depop shop to be a success, it’s important to consider your clothing brand. Branding your shop is a must if you want buyers to know what your shop represents, the kinds of things you sell, and for it to stick in their mind so they remember you when they’re shopping in future.
If you’re selling hand made clothing items, consider creating a clothing logo that buyers can associate with you. Add it to your main profile, as well as any photos you add to your listings. Not only does this make your items look more professional, but it can help build brand recognition too. A memorable brand logo is eyecatching, simple and relates to the products you sell – like the Nike swoosh or the Louis Vuitton Damier pattern.
3. Set up your payment options.
You’ll need to set up your payment preferences to get paid for your Depop sales. You can do this in your Depop account settings.
4. Photograph your items.
The photos you upload could be the difference between making a quick sale and items sitting on your page for weeks or even months. With online selling people aren’t able to touch, feel or try on your clothes until their parcels arrive, so it’s important to provide lots of photos.
Here are a few ideas of photos you should include:
- Full length photos.
- Front and back.
- Labels including the brand, size and care labels.
- Design details like pockets, buttons, zips, hems, embroidery or beading.
- Any imperfections like missing sequins or loose threads.
- Close ups of the fabric and pattern.
- Photos of the item being worn.
Sometimes it can help to edit your photos to improve the quality of the image or create a more cohesive look on your profile. For example, you might want to remove the background, add your branding or adjust the lighting to show the colours more accurately. Just be careful not to change them too much or you might mislead customers.
5. Create and publish your listings.
It’s not just the photos that can help your items sell. A detailed description can also add value, increase visibility and boost sales. When creating your listing, make sure to include information like:
- The era it’s from.
- What condition it’s in.
- The fabric it’s made from.
- Size.
- Measurements.
- Any imperfections.
- Ideas on how to style it.
- What occasion it’s suitable for – such as a wedding or a Christmas party.
Try to be fair with pricing. If it’s a one-off or rare piece made from expensive fabrics, this will justify a higher price tag. But fast-fashion that’s been worn lots already is unlikely to sell for the RRP – so adjust your pricing accordingly.
6. Wait for buyers and look out for any offers.
Buyers can make offers on items and it’s not uncommon to haggle a bit over the price. Keep an eye on your Depop inbox and try to respond to offers in a timely manner. If someone likes one of your items, you might also want to reach out and let them know you’re open to offers.
7. Post your items.
Once you’ve made a sale, it’s time to package up your item and send it to its new owner. You can package the item however you choose as long as it will arrive in the same condition it was posted. Some people on Depop reuse packaging, while others opt for bespoke postage bags, custom labels and wrap items for an exciting unboxing experience.
You have two shipping options when using Depop – use Depop’s shipping label via Evri, or arrange tracked shipping yourself through a third party service. With Depop and Evri, the tracking is taken care of.
If you’re using a third party, make sure to share the tracking information with the buyer once you send the item. To mark an item as shipped on Depop, navigate to the Receipts tab, select the item sold, tap ‘Mark as shipped’ and enter the tracking number.
8. Keep an eye out for reviews.
Once the buyer receives the item, Depop will ask them to leave a review. Hopefully they will be happy with their purchase and leave five stars, but if a buyer leaves neutral or negative feedback, you can contact them to try and come to a resolution. Buyers can’t edit feedback but they can delete it.
