Multichannel Content Marketing: How to Create Multichannel Content Fast with Adobe Express.
Summary/Overview
In 2024, UK social media users split their time across an average of six different platforms. That’s six different opportunities for someone to notice your brand on social media.
This is why multichannel content marketing is key for reaching your audience. It ensures you have the right content in the right place – no matter what platform users are on.
Crafting consistent content across different channels is vital in maintaining your brand image. This is where Adobe Express for Business can help.
Implement your multichannel content strategy with Adobe Express.
What is multichannel content?
Multichannel content is content created to reach an audience across multiple channels. These channels can be physical or digital, ranging from social media platforms to websites and billboards.
People consume content across each channel and platform differently. This is why multichannel content marketing is key to getting your campaigns seen. An effective strategy will ensure there are plenty of ways for your target audience to interact with your content.
How to create multichannel content quickly with Adobe Express.
Adobe Express can help you transform one creative into multichannel content in moments. Use the resizing tools to edit your content to perfectly fit any channel you choose. This means each post will fit the channel correctly – nothing will be cut off or missing and all content will look like it was designed for that channel.
Imagine you have been given a poster design. You can now take this and resize it to fit an Instagram post, Facebook post, a TikTok video or YouTube thumbnail. You don’t even need to know the dimensions of each social post either. When you open your post in Adobe Express, you will have a whole menu of platforms and post types to choose from including:
- Instagram square posts.
- Instagram Reels.
- Facebook Stories.
- YouTube thumbnails
- LinkedIn banners – and more.
With just a click of a button, Adobe Express will automatically resize the image to fit your chosen channel. If needed though, you can customise the sizes to however you want.
Editable multichannel content examples.
Collection ID
(To pull in manually curated templates if needed)
Orientation
(Horizontal/Vertical)
Width
(Full, Std, sixcols)
Limit
(number of templates to load each pagination. Min. 5)
Sort
Most Viewed
Rare & Original
Newest to Oldest
Oldest to Newest
Premium
(true, false, all) true or false will limit to premium only or free only.
Turn static images into videos to align with your multichannel content plan.
With Adobe Express, you can transform your static content into video content to capture even more channels. By adding a range of transitions, you can take your content up a level.
This is great if you want to upload content as a TikTok video or Instagram Reel, as the static image will now move and be more aligned with the user intent. There are a variety of animation styles to choose from, so you can make your images and text move in a way that fits your content.
Take your multichannel content global with Auto Translate.
With a click of a button, you can also ensure your multichannel content is accessible to a global audience with the Auto Translate tool. Simply click the ‘Translate’ button, and you’ll have a menu available with all of the languages you can translate to. You can select one or multiple languages to help you target your chosen markets.
Ready to streamline your multichannel content? Sign up for Adobe Express today and access a full suite of tools that can help transform your content for each channel you use.