Engagement
Today's business mandate
Adobe's mission is to revolutionize how the world engages with ideas and information. For businesses and organizations, engaging customers has never been more critical to their bottom line. Expectations are high, competition is fierce, and consumers have unprecedented control over how they spend their time and money.
At Adobe, we develop the technologies that transform ideas and information into experiences that change how people live, work, and communicate. For over 25 years, we’ve built a legacy of innovation. Today we remain committed to enabling our customers to better engage their customers and consistently exceed their expectations. By creating strong bonds through engaging experiences, companies get beyond customer satisfaction and brand loyalty to form profitable long-term relationships. Read the Q&A with Shantanu about engagement.
Shantanu Narayen, President and CEO, Adobe Systems Incorporated
Overview
Featured March 2008
A new worldwide survey by Gallup Consulting and sponsored by Adobe examines the relationship between digital touchpoints and retail banks’ ability to engage their customers. Survey findings underscore the importance of creating highly engaging Web sites and mobile banking offerings that function as a seamless part of the overall customer experience.
Using Technology to Engage Retail Banking Customers
Videos
In his keynote address at the Forrester Technology Leadership Forum 2007, Adobe President and CEO Shantanu Narayen describes why engagement is the new business mandate.
This content requires Flash
Industry experts and leading executives share their views on engagement.
Adobe President and CEO Shantanu Narayen describes Adobe's vision for helping companies inspire and connect with their customers.
Customer successes
Kane County
This innovative county improves services to victims of violence by engaging them in easy-to-use, dynamic forms processes for filing orders of protection.
01design
Dynamic multimedia design firm launches a branded MTV mobile application in Italy—marking MTV’s first Adobe Flash Lite venture worldwide
Lincoln Public Schools
Nebraska's digital natives Heartland school system blends Adobe technology into K-12 classrooms to provide extraordinary learning opportunities for students and their families
Trek Bicycle Corporation
Trek Bicycle spins fresh, fun, and noticeably different marketing designs with Adobe Creative Suite 3 Design Premium and Apple MacBook Pro computers
Nickelodeon
Entertainment leader extends the reach of its brand and engages fans with interactive games
Executive appearances
Throughout 2008, Adobe executives including Shantanu Narayen, president and CEO, are speaking in a variety of venues about engagement, industry trends, and Adobe's business and technology strategy.
Flashforward
Kevin Lynch
Boston, MA
September 19-21, 2007
Forrester Technology Leadership Forum
Shantanu Narayen
Carlsbad, CA
September 26, 2007
Adobe MAX 2007 North America
Bruce Chizen, Shantanu Narayen, and Kevin Lynch
Chicago, IL
September 30 to October 3, 2007
World Business Forum
Bruce Chizen
Milan, Italy
October 24, 2007
Nikkei Global Management Forum
Shantanu Narayen
Tokyo, Japan
October 27-28, 2008
BusinessWeek 50 Forum
Shantanu Narayen
New York, NY
November 15, 2007
Forrester Enterprise Architecture Forum
Kevin Lynch
San Diego, CA
February 8, 2008
Keynote: Photoshop World Orlando
Johnny Loiacono
Orlando, FL
April 2, 2008
FEI Annual Summit
Mark Garrett
Phoenix, AZ
May 6, 2008
Reuters Technology, Media and Telecommunications Summit
Shantanu Narayen
New York, NY
May 21, 2008
MIT Sloan CIO Symposium
Gerri Martin-Flickinger
Boston, MA
May 21, 2008
Fortune Brainstorm: Tech
Kevin Lynch
Half Moon Bay, CA
July 21-22, 2008
MIT Emerging Technologies Conference
Kevin Lynch
Cambridge, MA
September 24, 2008
Research
The engaged constituent: Meeting the challenge of engagement in the public sector
A new Adobe-sponsored survey by the Economist Intelligence Unit examines the new drive in government for greater constituent engagement, offers insights into how some agencies have already undertaken successful programs, and provides recommendations for public-sector agencies to better engage with constituents, with intelligent implementation of technology-based solutions as a key success factor.
Part I: Research summary (PDF, 1.4M )
Part II: Briefing paper (PDF, 1.5M )
Customer engagement
An Adobe-sponsored survey of business executives worldwide offers insights into the key strategies and tools for achieving deeper levels of customer engagement.
Beyond Loyalty: Meeting the Challenge of Customer Engagement: Research summary (PDF, 178k )
A new worldwide survey by Gallup Consulting and sponsored by Adobe examines the relationship between digital touchpoints and retail banks’ ability to engage their customers. Survey findings underscore the importance of creating highly engaging Web sites and mobile banking offerings that function as a seamless part of the overall customer experience.
Using Technology to Engage Retail Banking Customers
Perspectives
Adobe perspectives
Engagement in the enterprise: bridging the engagement gap (PDF, 268k )
"We're seeing enterprises increasingly recognize the urgency of overcoming the obstacles to connecting with their customers through more responsive, personalized services."
David Mendels, senior vice president, Business Productivity Business Unit
Engagement for knowledge workers: connecting across continents and software platforms (PDF, 246k )
"New technologies are empowering knowledge workers to communicate more clearly and powerfully than ever before. These engaging experiences will play a major role in increasing job satisfaction and improving productivity and profitability in the future."
David Mendels, senior vice president, Business Productivity Business Unit
Engagement for creative professionals: building customer relationships through engaging experiences (PDF, 80k )
"Creative professionals are challenged with creating the most compelling, interactive content—when the experience of how people interact with that content really matters. By leveraging the latest developments in imaging, video, and web technologies, we give creative professionals as well as casual users the ability to stand out with what they produce."
John Loiacono, senior vice president, Creative Solutions Business Unit
Engagement in mobile data communications: interacting anytime, anywhere, with anyone (PDF, 694k )
"Tomorrow’s devices will offer far richer and more engaging data experiences that will transform how we interact with one another."
Al Ramadan, senior vice president, Mobile and Device Solutions Business Unit
Industry perspectives
The Engagement Imperative (PDF, 124k )
How bonded are U.S. customers to the brands they use?
Customer Satisfaction Doesn't Count (PDF, 128k )
If you don't make an emotional connection with customers, then satisfaction is worthless.
Getting Emotional About Brands (PDF, 134k )
Marketers realize that emotions are important. But they're not quite sure why — or what to do about it.
From eGov to iGov — What's next for leading edge governments in the digital age (PDF, 2.8M )
Future e-government requires more than downloadable forms. Learn how to engage with the new digital citizen.
Customer Retention Is A Process, Not An Event (PDF, 474k )
Discover processes for improving customer experience and customer loyalty in financial services.
The Business Case For Rich Internet Applications (PDF, 412k )
Rich Internet applications are changing the way companies do business online. What makes them so attractive?
Next steps
If you're a journalist or analyst and would like to know more about Adobe's views on engagement, contact us.
