Effective: April 19, 2013
What’s Updated? We added information describing Adobe’s sharing of business contact information with our resellers if the individual has agreed to receive Adobe marketing. We also added information to better explain how we tailor our ads.
We may reach out to you in different ways, for example, to tell you about a new version of an application you’ve purchased, to show you how to use a particular feature we think you may enjoy, or to tell you about a new application. However, we also let you tell us you’d rather not hear from us with this type of communication.
If you agree to receive email, telephone, or postal mail marketing from us, we try to make it useful for you, based on your likely interests. Please let us know if you’d rather not hear from us. If you are a business customer and agreed to receive Adobe marketing communications, we may share your information with our resellers and other sales partners. Note that we do not share personal information about consumers with third parties for their own marketing purposes unless the consumer agreed to that sharing.
When you are using an Adobe website or application, we may show you content, offers, or recommendations that are based on your likely interests. Learn about your privacy choices related to content, offers, and recommendations tailored to your likely interests.
Adobe sometimes runs online ad campaigns that display ads to you based on your likely interests. We may learn your likely interests when you use our websites and applications and from other companies and websites that help us understand your likely interests. These types of ads are often called “interest-based ads” or “online behavioral advertising.” We hire “ad networks” to display these Adobe ads on websites across the Internet.
The ad networks we hire to display these ads set their own cookies on your browser and use web beacons to measure the effectiveness of these ads and to understand your likely interests. We and our ad networks learn which Adobe ads are shown to you, which ads are clicked on, and on which web page they were displayed.
For more general information about interest-based ads and your choices, visit these sites: the Digital Advertising Alliance, the Network Advertising Initiative, and the Interactive Advertising Bureau (IAB) Europe.