From business cards to high-quality promotional videos, give your team everything they need to attract new customers.
Anyone can make an ad, but making an asset that connects with a customer is another matter. From emails and online ads to printed marketing materials, you’ll need multiple touchpoints to move customers to action. Consistent marketing efforts with constant quality are crucial to ensure you reach your audience regularly, moving them down the customer journey towards a sign-up or purchase. Brand consistency in marketing can lead to an average revenue increase of 23 percent.
It’s not, “If you build it, they will come.” It’s what you say and how you say it, woven together as part of a larger brand image to make sure your customers come to you. Establishing your brand identity — a crucial step for producing consistent creative assets — will ensure your marketing materials work together to help inform your audience, build your brand, grow sales and customer loyalty, and strengthen the reputation of your organization.
What to create begins by outlining your marketing strategy to decide the best path forward. Investigate what materials connect best with your audience. You want to craft materials that aren’t only on-brand but that also provide the kind of information that builds trust in your customers, making it easier for them to support your business.
The Balance recommends small businesses use different materials for different tactics: brochures educate people on more involved services; easy-to-read postcards deliver information fast; short videos are perfect for sharing on social media; and lead-nurturing email campaigns can be easily automated. They list five important questions to ask about any collateral you create to ensure it’s effective in converting customers:
There are countless types of marketing you can execute. Finding a platform like Adobe Creative Cloud for teams will allow you to explore — and master — different marketing mediums, adjusting what you create as market conditions demand.
Artwork by Fabula Branding.
Here’s a list of possibilities:
● Print and digital flyers
● Postcards
● Brochures and booklets
● Business cards
● Letterhead
● Notecards and mailers
● Signage
● Newsletters and emails
● Social media content
● Videos and animations
● Logos and graphics
● Webpages
Consider how different types of marketing collateral deliver different types of messages. What’s the best way to present your marketing idea to your particular audience? Print materials might not be the best way to sell a music-streaming app to a younger audience. YouTube ads might not reach new customers for your estate planning business.
Once you settle on your first project in a new marketing campaign, remember that one look can carry over into multiple types of media. A poster for an upcoming event can be repurposed into both a digital image for Instagram and a postcard to distribute at the event. A promotional product designed for a trade show can be showcased to a larger audience in a social media video.
Artwork by Fabula Branding.
Well-designed business cards do more than just provide the names and contact information of your team — a great business card also showcases your company’s style and makes a lasting impression. Your team can design its own business cards using Adobe InDesign. Here’s how to get started:
Your company can use the tools in Adobe InDesign to create a multi-functional, professional-looking postcard. Here are some simple steps to follow:
Your team can do amazing things with video in Adobe Premiere Pro. Try taking video footage to the next level by overlaying text and graphics (like your logo) to add a touch of your branding. The Type tool in the Essential Graphics panel of Premiere Pro makes it easy for your team to create titles on any video. Arrange and adjust shapes, text, images, and video as layers on top of your footage. Plus, save your overlay edits as templates that your team can share via Creative Cloud Libraries.
Different marketing initiatives will require different materials — as new products arise, new marketing needs pop up. Being able to quickly give your team access to the right assets means they can meet these needs quickly. Digital asset management adds efficiency that can save your company tens of thousands of dollars, plus 79 percent of companies using DAM have increased revenue 10 percent or more.
Adobe Creative Cloud for teams is a great option for your company when it comes to improving efficiency and productivity. It allows your team to work easily across every app needed to create almost any type of marketing material. Draw unique hand-lettering and graphics for products in Adobe Illustrator, lay out any type of printout from flyers to note cards in InDesign, create amazing videos and social content in Premiere Pro or Adobe Spark — and do it all to your exact brand specifications with a shared library of fonts, colors, and logos at your team’s fingertips.
See how Adobe customers are building great experiences with Creative Cloud for teams.
Browse the latest guidelines in effective design, marketing, and more.
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All plans include the Admin Console for easy license management, 24/7 tech support, unlimited job postings on Adobe Talent, and 1TB of storage.
CAD $44.99/mo per license
Your choice of one Adobe creative app such as Photoshop, Illustrator, lnDesign, Spark, or Acrobat Pro.*
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CAD $104.99/mo per license
Every Adobe creative app including Photoshop, Illustrator, InDesign, Spark, Acrobat Pro, and over 20 more.
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* Acrobat Pro, Lightroom, and InCopy single apps come with 100GB storage.