Regularize the time of week or day when you will write a script, record a video, edit, and promote yourself. This will help you stay on top of things, and your audience will appreciate it if your videos come at the same time every week or month. With a regular release and work schedule, you can keep a consistent workflow and stay balanced. “One thing that works for me is that my partner has a 9-to-5,” says Amanda. “I’ll try to finish my workday by the time he comes home. And I take weekends off. That creates some kind of work-life boundary. Otherwise I’d just be in my office all day.”
Vloggers also need to decide how much of their real life they want to show or not show. Kim, for instance, does not use the name of his place of employment in his videos, and Amanda doesn’t show the neighborhood where she lives. “Setting strict online boundaries is something I learned,” says Amanda. Trolls, negative comments, stalkers, and doxxing are all very real concerns. Deciding whether or not you want to use your real name, your full name, and how much of your actual life you want to put on YouTube is something you need to figure out early on.
Make it as a vlogger.
It’s easy to become an on-camera creator, but don’t expect instant viral success. Unless you’re already a celebrity, you’re not going to get millions of views on your first video, or even your first dozen. Vlogging is about building a large body of work that your audience is enthusiastic about coming back to. “On YouTube you see a lot of people who look like overnight successes, but really they’ve been putting in the work for three, four, or five years,” says Kim. “Then they have the one video that pushes them over the edge.”