Where employees are turning for AI support
Search behaviour also highlights how employees are turning to AI to solve workplace challenges, particularly when it comes to writing, editing, and productivity. The most searched-for category is work writing and admin support, generating 122,010 total searches. The keyword ‘AI email generator’ alone averages 1,016.8 searches, suggesting a strong demand for tools that help you draft professional communications.
Editing and formatting documents ranks second with 73,150 total searches, and the keyword
‘AI grammar checker’ averages 609.6 searches, reflecting a focus on improving accuracy and polishing work.
Meanwhile, careers, CVs, and applications generate 67,390 monthly searches, with the keyword ‘AI CV maker’ averaging 561.6 searches. Other employees are looking for assistance with translation and localisation (63,610 monthly searches), as well as summarising and understanding documents, with 35,450 total searches.
Regional data also highlights how interest in AI support tools is growing across the UK. Here’s a look at what we found:
- Bradford has seen the biggest uplift in searches for work writing and admin support (133%)
- Southampton has seen the biggest uplift in searches for editing and formatting support (100%)
- Those in Sheffield have seen an uplift in searches for careers, CVs and applications (60%)
- People in Belfast have seen the biggest uplift in searches for translation and localisation support (200%)
The search data shows that AI interest is concentrated around practical, task-based use cases, particularly writing, editing, and document-related tasks.