What Marketing and IT Leaders want from their AI solutions

Generative AI (GenAI) is here to stay. According to a recent IDC report, GenAI is predicted to automate 42% of traditional marketing tasks by 2026 and boost marketing productivity by 40% by 2029. Organisations estimate a significant return on investment from AI projects, with 30% expecting a 2x ROI and 40% estimating 3x or higher.

Marketing teams are already using GenAI to speed up content production and enable content personalisation at scale. However, marketers adopting GenAI face challenges around trust, authenticity, legal liabilities, brand control and ethical biases in AI models.

In our webinar, our experts explored:

• The positive impact of Generative AI on marketing and creativity
• The benefits of GenAI in content creation
• The challenges and considerations around adopting GenAI
• The benefits of Adobe Firefly as a GenAI platform
• Guidelines for implementing GenAI safely and successfully

Watch this webinar to learn how Adobe’s GenAI solutions, including Adobe Firefly, aim to empower creativity, streamline content production, and maintain brand consistency in the evolving GenAI market.

Speaker:

• Johan Lopes Helgesson
  Principal Solutions Consultant at Adobe