How to use AI in marketing: Examples, templates and prompt ideas.

Ways to use AI in marketing.

There are multiple ways that you can use AI in digital marketing. Whether you’re looking to automate certain processes, or use generative AI to create actual content, you could optimise your marketing strategy in an instant. Some of the top ways in which businesses are already using AI in marketing are:

Presenting your marketing strategy.

Need to share your strategy with internal stakeholders or clients? Presenting your ideas and marketing plans might be part of the sign-off process for any upcoming campaigns. Luckily, AI tools – like the AI presentation maker – can help you craft an effective marketing deck in minutes.

Simply import your PowerPoint presentation, then the tool will help you transform your slides into an engaging showcase.

Help with content creation.

AI can be used in marketing to create content by using prompts. These could result in the production of images, videos, audio, or written content ranging from captions and social media posts to longer blog posts and emails. It is important to remember that this does not mean humans aren’t needed.

Most AI-generated content still needs a sense-check and some amends to make it appropriate. However, using generative AI as a starting point can speed up the content creation process considerably, whether that’s providing an outline to work with, or simply inspiring your own creativity.

Later down the line, you can also use AI-assisted editing tools to help hone your content in an efficient way. This could include changing the background of an image or converting a long-form video into a short clip.

Generating new content ideas.

If you get stuck for campaign inspiration, you could use AI to find some new ideas. Try generating new templates to experiment with different marketing channels – both in person and online.

You might want to trial new flyer designs, test out different brand imagery on an AI-generated poster or experiment with different digital fonts to see what your customers respond to.

Ad creation.

Make the most of generative AI tools for your advertising too. This could be useful when testing new creative, as you can use the AI tools to quickly resize images, remove backgrounds or even generate a new Facebook post.

Automated marketing emails.

While automated email marketing is nothing new, increased use of AI makes it far more intuitive. AI tools can learn about the behaviours of those on your email marketing list and deliver content that is more personal and therefore more engaging.

You could use these insights to inform your own email newsletter templates – adding in new banners or imagery to engage your subscribers and encourage conversion.

How to create AI marketing prompts.

Prompts are the instructions you give to an AI tool to let it know what you want it to do. The type of prompts you use will depend on the use case. However, there are some rules to follow that will help you make the most efficient use of AI in marketing.

For example:

• Use clear and specific language. Be sure about what you want and ask for it in the most concise way possible
• Consider including examples. Let the AI know what you mean by providing it with examples. For example, you might use a sketch-to-image generator to guide the tool, rather than letting it generate an idea from scratch.
• List parameters like key brand colours, text style and more. Be very specific about what you want – especially when it comes to any text-based content.
• Offer context. It may help to factor in additional insights, such as a target demographic or the type of advertising media it will be used in.
• Keep testing. You may not get it right first time, but that’s OK. Keep testing new prompts until you get the results you want. AI will continually learn from you and become more accurate over time.

Examples of AI marketing prompts.

AI prompts can help you enhance your content creation, from idea generation to streamlining pitches. Getting the prompts right means getting the content you want instantly.

You can try out some of these examples on Adobe Express to get started:

• For generating social media content with AI: “Create three engaging Facebook posts to drive people in the UK, especially those in London, to our upcoming promotion for XXX”
• For creating visuals for a marketing campaign: “Generate ideas for an infographic showing consumer preferences in X industry in the UK, using the latest market research data, with a focus on trends in London and Edinburgh”
• For initial ideations: “Show me marketing poster ideas for a new beauty product launch in the UK, with a focus on appealing to consumers in Yorkshire”
• For email templates: “Generate a fun and engaging email template to share with customers of an independent clothing brand in the UK, highlighting our unique styles and local influences, especially those inspired by London fashion trends.”

How to bring your marketing plan to life.

Showcase your marketing plans with the AI Presentation Maker.

Looking to share your marketing strategy with the wider business? Or maybe you’re presenting a marketing plan to a client? The Adobe Express AI Presentation Maker can help you turn your ideas and strategies into a professional presentation deck.

Advanced AI technology is used to generate slides that are informative, well-structured and visually appealing. Use the Text Effect Generator to add unique touches, or customise your slides with Adobe Stock fonts, icons and images.

Make sure your marketing deck is pitch ready with Adobe.

Try Adobe Express for free now