Make standout fonts for your brand with generative AI.

Reinventing how you make fonts powered by AI.

Using a unique font for your business or creative project can make it stand out. With it, you can create a distinct visual identity for your brand, making it recognizable and memorable. When used in a dynamic poster, for example, the right font can capture your audience’s attention, make a good first impression, and make them pay attention to what you have to say.

Making fonts from scratch used to be a time-consuming task. You have to do some research, design your font, draw character sets, and use font design software to actually create your font.

Now, with the Adobe Express font generator, making fonts is easier than ever. It’s as simple as entering a prompt and clicking a few buttons. Within seconds, you can get a font that’s ready to use.

But how do you make an effective prompt that’ll give you the results you want?

The key is to be clear and concise. Your prompts should be as specific as possible. Instead of saying “a cute font”, why not try something like “A custom font that resembles a fluffy cloud. Add pink glitter to the font.” While you’re encouraged to come up with specific fonts, try to use simple language. It’s also recommended that you use at least three words in your prompt.

To make an even better prompt, use descriptive words to describe the font you want to generate. You can also add examples or context to let the font generator know what you’re looking to achieve. Also, consider describing the feeling or style you want your fonts to have. This will help you get more original results. The more details you add, the closer the result will be to your vision.

Note that before using the font generator for free, it’s best to check out the Adobe Generative AI User Guidelines first.

Fresh fonts at your fingertips—all in just a few clicks.

The Adobe Express font generator lets you use prompts in over 100 languages. This makes it easier for you to make stunning fonts wherever you may be in the world. With one font, you can have a variety of looks. Use Adobe Express to add text effects to your font and make it extra special.

With easy-to-use tools from Adobe Express, you can customize the look of your text, choose from five different text styles, and preview the results. This feature gives you several options to choose from, allowing you to take customization to the next level.

Fonts like you’ve never seen (and made) before.

Use the font generator for free to start making showstopping fonts for any project. Whatever the style or aesthetic you’re going for, you can easily bring your vision to life with Adobe Express. It’s easy to use and beginner-friendly, so you can get started making custom fonts right away. Whether you want to make fonts from scratch or use professionally designed templates, Adobe Express gives you the tools you need to unlock limitless design possibilities.

How else can you make your fonts and other related projects stand out?

If you’re working with an already busy background, such as in a poster or banner, try using dark overlays to make your font pop. To make your font shine, use a lighter color so that it stands out from the background. You can also resize the image so that it offers enough blank space. This helps turn your text and your font into the image’s focal point.

Consider adding shapes or stickers under the text as well. It’s a quick and easy way to make any text pop. Or try using a vertical arrangement to come up with something new.

Going beyond choosing the right font to use for your creative projects, you also need to apply design principles so you can use fonts more effectively. Design principles include hierarchy, contrast, and balance.

Hierarchy is all about the visual ranking of different design elements, including fonts. For example, by placing a bold font near the top of your poster or flyer, audiences can easily identify important information. When using hierarchy, consider how your fonts will look based on their width, height, and style.

Applying contrast helps improve the readability of your text. If you have an important statement, make sure to highlight it by applying the most contrast. For example, you can use uppercase lines of text to bring the focus to your main message, while the rest of the text can be in lowercase letters.

Meanwhile, balance lets you experiment with your project’s visual weight. For example, you can use a script font to offset the visual weight of a slab serif font. Other design principles that you can look into applying to your projects include unity, emphasis, and scale.

When applying these principles, it’s important to note that your text should still be readable and, thus, accessible to a wide range of audiences. Say you’re making a cute card. Using an elaborate font would be great for a heading but not for the printed message inside the card.

And while custom fonts are great and can be used for any type of project, it’s best to keep your font choices to a minimum. A good range is somewhere between one and three font styles. This helps keep your design and your message from being muddled.

Lastly, think about how your fonts “communicate” with each other and to your audience. You wouldn’t want to use funky fonts for a school brochure.

Frequently asked questions.

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