Social media has become more than just a place to scroll. It’s now an important touchpoint between UK businesses and their customers. Whether you’re a local startup or established brand, remaining present across platforms is crucial for staying visible, building trust and driving engagement.

The good news? You don’t have to do it all manually. With AI in social media, you can use advanced tools to create, schedule, and manage your social content more easily than ever before. Discover the benefits of AI in social media and manage your accounts effectively with Adobe Express.

What is AI in social media?

AI in social media is the use of artificial intelligence to analyse interactions and user data on social platforms. Marketers can leverage tools like natural language processing, generative AI, and machine learning to enhance the user experience. This can simplify social media processes such as brand awareness, content creation, ad targeting, influencer research, and more.

Using AI for social media can also enable data-focused decision-making to track campaign performance and make adjustments to your social media marketing strategy. It can quickly identify patterns, trends, and insights to forecast products, content or features that will resonate with your target audience. That means consumers can find relevant and useful content on their feed.

AI is your digital assistant that can make content generation and social media management easier, quicker, and more effective.

How can you use AI for social media?

AI and social media can work well together to transform your marketing strategy. There are plenty of uses of AI in social media management and creation, but the exact features will depend on the tool or platform you use.

Social post and content creation.

AI tools can help you brainstorm ideas and write compelling captions. They’re also great for repurposing content across platforms like Facebook and Instagram while keeping your tone and brand identity consistent.

Editing social media assets.

AI can also help with the editing process. Think removing backgrounds for an overlay on your Instagram Reel, or just changing the background altogether for different social ad creatives. Doing this manually can be time-consuming, and could even distract you from your own creative process – but with AI, you can have your assets ready to post in moments.

Resizing your content for different platforms.

Got the perfect product shot? You can use AI tools to resize your photos and images to fit different platform requirements. So, whether it’s a vertical Story on Instagram or a square static post on X (Twitter), you can make sure the image fits the dimensions required.

Experimenting with your video content.

It’s not just static social assets that AI can help with. You’ll also find free AI tools to help you switch up your video content at the click of a button. Shorten long-form videos for the likes of TikTok, Instagram Reels or YouTube Shorts. Generate bite-sized clips for your paid advertising on different platforms. Or, try removing the video background to see how this can boost your creative vision.

Adding voiceovers to your posts.

You can also test out AI-generated voiceovers for promotional videos or “how to” content on platforms like TikTok and Instagram. You might even be able to hop on some entertaining trends featuring iconic AI voiceovers and effects.

More efficient trend monitoring.

Staying on top of trends is key to being relevant. Some AI tools can scan massive amounts of data to identify trending keywords and hashtags by industry. That means you can jump on viral moments or hot topics while they’re fresh – you might need to use an AI template generator to keep up with the pace and build out the basis for your post. This is especially useful for reaching a Gen Z audience.

Faster customer service.

AI-powered chatbots and auto-response tools can handle customer queries quickly and effectively. They can analyse previous interactions and customer data to provide personalised responses 24/7. This can free up the customer service team to focus on more complex customer issues.

What are the benefits of AI in social media?

AI brings a host of benefits to social media, helping UK businesses to work smarter, stay ahead of the competition, and connect better with their audience.

The main benefits of AI in social media include:

• Saving time/costs on content creation. AI tools can speed up the content process, from analysing results to generating imagery for your social media posts. This reduces time-intensive manual work and frees up teams to work more effectively, making social media more cost-effective.
• More personalised posts and recommendations. AI can tailor content to different audience segments based on preferences, behaviour and engagement history. This means you can deliver more relevant messages, boost interaction, and build stronger relationships.
• More accurate performance tracking and targeting. Some AI tools can track campaign performance in real-time to offer engagement and ROI insights. This data-driven approach allows for smarter targeting and better ad performance for a fine-tuned strategy.

How can Adobe Express’ AI tools help with your social media strategy?

Keeping on top of your social media accounts is no easy feat. With AI in social media, you can craft an effective marketing strategy and stay ahead of the curve. Here are just some of the ways you can use AI across socials with Adobe Express:

1. Create Facebook posts with AI.

Our AI Facebook post generator lets you craft high-quality Facebook posts in minutes. Simply enter a prompt in the text box and choose from several templates to create a memorable Facebook post that captivates your audience.

2. Design AI Instagram posts.

Create daily or weekly content that speaks to your audience with our AI Instagram post generator. Type a prompt describing the style you want and the tool will generate templates. Choose your winner and easily curate your Instagram grid.

3. Automate your social posts with the Content Scheduler tool.

Plan ahead of time and streamline your creative process with our Content Scheduler. Choose the optimal time to post and let the tool work its magic. If you want to track your progress, create an effective social media marketing plan to refer back to.

4. Find creative inspiration for your social media campaigns.

Our AI image generator sparks imagination to enhance your social media campaigns. Use the text-to-image feature to generate stunning visual assets that align with your branding. Achieve customised results with the click of a button and bring your ideas to life.

5. Resize your campaign assets for different social channels.

Create multiple versions of your designs and assets with the AI image resize tool. Upload your image and choose the desired size, and the tool will scale your design to suit any social channel – from Instagram to Facebook.

Build out your social media strategy with the AI Presentation Maker.

Tired of uninspiring presentation slides? With Adobe Express’s AI Presentation Maker, you can create expert presentations to map out your social media strategy. This tool uses advanced AI technology to generate aesthetic slides ready for customisation. Start from scratch or import your ready-made slides and edit with design assets and templates. Incorporate Adobe Stock images, professional logos, and fonts, or enhance your titles with the Generate Text Effect tool. Whether you’re just starting your social media strategy or fine-tuning goals and metrics, the AI Presentation Maker adds a visual appeal to your slides – perfect for pitches and road mapping.

Try Adobe Express for free now

Good to know.

What is the future of social media AI?

AI in social media promises efficient content creation, enhanced user engagement and more personalised experiences. With the adoption of social media automation and AI, we can expect to see a steady transformation of social media marketing. That includes an increase in new social media channels, a surge in social commerce, and further integration of AI and data.

What is the best AI for social media?

The best AI for social media will depend on your social media strategy. A valuable platform will include automation and time-saving features, while being easy to use.

Adobe Express offers useful AI-driven tools to help you speed up your social media marketing – for free. Try out some of the different features today, such as the AI template generator, AI background generator, and AI avatar maker.

Is Adobe Express free?

Yes, our free plan offers many core features including thousands of templates, photo editing and effects, animation, and 5 GB of storage. See our pricing page for details and to compare plans.