Promotion service FAQ
- Why should advertisers use the Promotion service?
- Why should publishers use the Promotion service?
- Why should game developers use the Promotion service?
- What destinations can I get promotion on?
- Am I guaranteed promotion if I use the Promotion service?
- How do I know where my application was distributed and whether users interacted with it?
- How much money can I make through ad hosting?
- How can I maximize my ad-hosting revenues?
- What is Gigya, and what is Adobe’s relationship with Gigya?
- I am currently a Gigya customer. How do I use the Promotion service?
- Why should advertisers use the Promotion service?
-
Advertisers can use the Promotion service as part of an effective and affordable social media and mobile campaign.
With the growth of social media, advertisers have to find ways to reach their audience on social networking sites and mobile devices, and they are increasingly using branded applications to achieve that goal. These applications blend interesting content with an advertising message.
The Promotion service lets advertisers make their branded applications sharable on social, mobile, and desktop destinations. When users on social sites embed them on their pages, they are implicitly endorsing the brand to their friends. Their friends can then take this application and place it on their own pages or send it to their mobile devices. In addition to getting distribution through "earned media," advertisers can use paid promotions to get guaranteed installs for their applications within the specified timeframe. Advertisers also get persistent real-estate on the user's page and can push new messages. The Promotion service collects analytics data that advertisers can use to measure the success of their campaign.
- Why should publishers use the Promotion service?
-
With the growth of social media, online publishers have to find ways to go beyond their own web destinations to reach their audience on social networking sites and mobile devices. Publishers are increasingly letting consumers take pieces of their content to their social pages or mobile devices. An effective way of syndicating content is to build widgets and applications.
The Promotion service lets publishers syndicate their applications to more than 70 destinations, including Facebook, MySpace, iGoogle, desktops, and mobile devices. Once a consumer has installed an application on his or her social page or mobile device, the publisher can push new content to the consumer. In addition, the Promotion service provides rich distribution and engagement analytics data that publishers can use to measure the success of their applications.
These applications often help publishers indirectly monetize the content by driving users back to the main website. To help publishers directly monetize their sharable content, the Promotion service has built in ad hosting. By turning on ad hosting, publishers can make money with their applications.
- Why should game developers use the Promotion service?
-
Game developers often distribute their games by listing them on game portals. This approach is effective but can miss the opportunity to get games to users via social networks and on mobile devices.
Game developers can use the Promotion service to make their games sharable distribute them on social media sites, mobile devices, and desktops. The Promotion service also provides ad hosting, which enables game developers to make more money. This ad hosting does not conflict with other advertising in the game, so game developers do not have to remove existing advertising. Finally, game developers can track distribution and engagement and use the data to improve the engagement and viral lift of the game.
- What destinations can I get promotion on?
-
The Share menu supports distribution on all major social networking destinations (including Facebook and MySpace), start pages (including iGoogle), desktops (Windows®, Mac OS, Linux®), and most mobile devices. Check out this complete list of supported destinations.
- Am I guaranteed promotion if I use the Promotion service?
-
Adding the Share menu to your application enables free viral distribution through "earned media." With "earned media", the extent of distribution through this method depends on how engaging your content is. Distribution can be accelerated through "paid media." By initiating a paid promotional campaign in the Distribution Manager, you can get up to tens of thousands of daily installs to targeted users.
- How do I know where my application was distributed and whether users interacted with it?
-
The Distribution Manager provides a rich set of analytics on distribution and engagement of your application. The data includes traditional metrics such as views and unique users, as well as social metrics such as installs and stickiness. Campaign reports and revenue reports are also available.
- How much money can I make through ad hosting?
-
Revenue varies based on how many users embed your application on their pages and the performance of the ads hosted within your application. A typical application will earn estimated CPM rates of US$5 or more.
- How can I maximize my ad-hosting revenues?
-
When you click the Monetize button to configure your application for promotional ad hosting, you are asked to select one or more interest categories. There must be a match between the selection you make and an ad's categorization in order for an ad to appear when your application is shared. To maximize your revenue, select all the interest categories.
- What is Gigya, and what is Adobe’s relationship with Gigya?
-
Gigya has one of the largest content distribution network in the world with more than 250 million unique users. Gigya powers many capabilities in the Promotion service in partnership with Adobe.
- I am currently a Gigya customer. How do I use the Promotion service?
-
Current Gigya customers can link their existing Gigya account with an Adobe Flash Platform Services account by sending an e-mail request to fps-distribution@adobe.com. You should specify your Adobe ID and your Gigya Partner ID in the e-mail, but do not include your password. Once the accounts have been linked, you can manage all of your applications in the Adobe Distribution Manager, and you can also continue working directly with Gigya if you choose.
