
"For Adobe, exhibiting at NAB — where they are showcasing their new Media Player content distribution and management web software — was a no-brainer."
"Adobe sits at the intersection of technology and new media — providing the players and software to edit and distribute online video. This seems to be an area the media giants will continue to invest in, despite any decline of ad revenues, etc., that an economic slowdown might bring."
"Adobe, hoping to make a splash in the already well-entrenched digital media player market, plans to use its dominance in other software categories to thrust its upcoming Adobe Media Player onto an immediate user base."
"Adobe will dominate player-related news, showing off the H.264-capable Flash Player as well as the Adobe Media Player."
"The take-home message is that the Adobe Media Player is like TiVo for your computer. It can download your favorite television shows in a superorganized fashion (by season, or episode, or groups of episodes) when you're not using your computer, while you're at work, perhaps, and have them ready to watch when you get home."
"I would urge you to use NAB as an opportunity to see and understand what Adobe calls 'the Flash ecosystem' and see if it fires your imagination the way it does mine."

Editors' Pick
2008