How to make a YouTube trailer.
Start building your YouTube channel audience with a winning trailer.
Just getting started with vlogging and want to build your YouTube following? Start with a YouTube channel trailer. Introduce yourself, edit together a content preview, and get ready to inspire others.
Turn viewers into subscribers.
You want people to do more than just watch your vlog — you want them to subscribe and follow along. Your subscriber numbers directly impact how often your channel is seen and recommended to others. So, it’s important to make a compelling case for yourself.
Consider these tips when making your YouTube trailer:
- Less than a minute: Keep your intro short and to the point. That means you’ve got to be effective with your video. Like a movie trailer, you don’t want to give everything away — rather, you want to leave your audience wanting more.
- Clear purpose: Show viewers why you’re here, what you have to offer, and why they should subscribe to your channel over someone else’s.
- Visuals, visuals, visuals: Video storytelling is a powerful way to show your audience who you are. Take advantage of the visual platform with consistent branding and color schemes that easily identify you with your channel.
- Content at the ready: Make sure you have robust content for your audience to watch once they subscribe. Having at least one or two videos available will help your potential subscribers follow through and follow along.
Use editing as a storytelling tool.
Video editing factors prominently into every step of the YouTube trailer process. For length, editing helps you cut together the most engaging, action-packed segments. For visuals, editing helps you bring out colors and create a unified aesthetic.
Intentional editing goes a long way toward turning your YouTube vlog from a monologue into a compelling story that people want to subscribe to. Explore what more you can do with Adobe Premiere Pro to tap into all your editing potential.