The case for company letterhead.
It may seem old-fashioned, but using a customised letterhead is valuable when it comes to establishing a small business as a professional organisation or even for rebranding a larger company. Every letter or memo, printed or digital, that touches your team or your audience should be in line with your brand identity. Consistent brand presentation can increase revenue by up to 23%.
Before you design your letterhead.
The building blocks for your letterhead are your colour palette, company logo and the fonts and type styles you’ve established. Pull design ideas for your letterhead from your website, business cards and other marketing materials — or design a unified approach for all of them at once. Everything your team puts forward should have a cohesive look. If you don’t have these elements established yet, your team can start there.
Develop a visual identity.
Brainstorm your purpose and position as a company and commit to a clear brand identity. A well-defined personality for your company, accompanied by a visual language expressing that personality, is essential to setting your business apart in the marketplace. To ensure marketing materials such as business cards, presentations and promotional products (like stickers or packaging) stay consistent with that established visual identity, create a brand kit. This will help build efficiencies into your team’s workflow by organising and establishing guidelines for your graphic design elements.