Polish communications and strengthen brand recognition with custom letterhead design.
Artwork by Atelier trois
It may seem old-fashioned, but using a custom letterhead is valuable when it comes to establishing a small business as a professional organization or even for rebranding a larger company. Every letter or memo, printed or digital, that touches your team or your audience should be in line with your brand identity. Consistent brand presentation can increase revenue by up to 23%.
The building blocks for your letterhead are your color palette, company logo, and the fonts and type styles you’ve established. Pull design ideas for your letterhead from your website, business cards, and other marketing materials — or design a unified approach for all of them at once. Everything your team puts forward should have a cohesive look. If you don’t have these elements established yet, your team can start there.
Brainstorm your purpose and position as a company and commit to a clear brand identity. A well-defined personality for your company, accompanied by a visual language expressing that personality, is essential to setting your business apart in the marketplace. To ensure marketing materials such as business cards, presentations, and promotional products (like stickers or packaging) stay consistent with that established visual identity, create a brand kit. This will help build efficiencies into your team’s workflow by organizing and establishing guidelines for your graphic design elements.
A natural choice for logo design, Adobe Illustrator — part of Adobe Creative Cloud for teams — can help you create a logo for use in all your marketing materials. Check out this tutorial and make a sample logo. Or delve deeper into logo design and create your own custom graphic in Illustrator that scales to any size — from email signatures to billboards — without losing quality.
In the United States and Canada, standard letter size is 215.9 by 279.4mm, or 8.5 by 11 inches. Many other countries use a standard letter size called A4 (210 by 297mm, or 8.27 by 11.7 inches).
The typical letterhead has a logo in the upper left corner of the page. Your team may want to differentiate your design with an artistic layout that weaves in your logo and other design elements more creatively, like this brand identity stationary set or this minimalist mockup.
Choose colors and fonts in harmony with your brand guidelines, so your letterhead matches your other marketing materials. Make it easy for your audience to read important information, like email addresses and phone numbers, by ensuring good color contrast and text spacing.
Once it’s time to put your letterhead out into the world, think about what kind of information different paper qualities communicate. A thicker, high-quality paper adds weight to your message, literally and figuratively.
Download these starter files to practice setting up a printable letterhead and envelope in Adobe InDesign — part of Creative Cloud for teams. Then use the customizable letterhead template and create your own design with your colors and logo.
Browse Behance to see stylish letterhead design projects shared by professionals around the world, like these mock-ups for a photographer, an airline, a real estate firm, and a production company.
As your letterhead and other branding elements evolve, you need to be able to share them with your team, giving everyone easy access to the correct versions. Creative Cloud Libraries in Creative Cloud for teams makes this simple. You and your teammates can share the latest assets across all your apps and devices, so the whole team can stay in sync and work more efficiently.
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