Promoting the use of data science in marketing.
Every year, Adobe funds a university faculty research program to promote the understanding and use of data science in the area of marketing. Our goal is to encourage both theoretical and empirical development of solutions to problems in marketing.
Adobe will provide funding support of up to $50,000 to a North American academic institution, college, or university for each selected research proposal. Awards will be in the form of an unrestricted gift to the academic institution under the names of the researchers who submitted the proposal.
Each proposal will address an area of interest relative to Adobe Experience Cloud. This comprehensive set of cloud services gives businesses access to an integrated set of solutions to build campaigns, manage advertising, and gain deep intelligence about the business. It’s everything a company needs to drive brand growth and orchestrate an amazing customer experience.
Topics for research include, but are not limited to, the following areas: