Promoting the use of data science in marketing.

Every year, Adobe funds a university faculty research program to promote the understanding and use of data science in the area of marketing. Our goal is to encourage both theoretical and empirical development of solutions to problems in marketing.

Adobe will provide funding support of up to $50,000 to a North American academic institution, college, or university for each selected research proposal. Awards will be in the form of an unrestricted gift to the academic institution under the names of the researchers who submitted the proposal.

Each proposal will address an area of interest relative to Adobe Experience Cloud. This comprehensive set of cloud services gives businesses access to an integrated set of solutions to build campaigns, manage advertising, and gain deep intelligence about the business. It’s everything a company needs to drive brand growth and orchestrate an amazing customer experience.

Topics for research include, but are not limited to, the following areas:

Grant Submission Guidelines & FAQ

Who is eligible to receive the grant?

Full-time faculty members from North American universities

How long should the proposal be?

Preferably two pages

Submission requirements:

Title, proposer name and contact information, research goals, description of project(s), use of funds

Award Range:

Up to $50,000 (US)

*Adobe does not pay for overhead on unrestricted gifts. This unrestricted gift should not be used for indirect costs, administrative costs, and overhead charges.

Deadline:

February 12, 2021 & August 13, 2021

Send proposals and questions to dma-research-awards@adobe.com

February 2020 Award Winners

University of Michigan's Ambuj Tewari

Causality in Decision Making: Bandits and Beyond

Purdue's Guang Cheng

Towards A/B Testing Automation: a Multi-Armed Bandit Framework

University of Massachussetts Amherst's Philip Thomas

Preventing the Exploitation of Cognitive Biases

Northeastern University's Rose Yu

Context-Aware Customer Journey Optimization in Spatiotemporal Environment

Visit Adobe Research for more information.