Every year, Adobe funds a university faculty research program to promote the understanding and use of data science in the area of marketing. Our goal is to encourage both theoretical and empirical development of solutions to problems in marketing.
Adobe will provide funding support of up to $50,000 to a North American academic institution, college, or university for each selected research proposal. Awards will be in the form of an unrestricted gift to the academic institution under the names of the researchers who submitted the proposal.
Each proposal will address an area of interest relative to Adobe Experience Cloud. This comprehensive set of cloud services gives businesses access to an integrated set of solutions to build campaigns, manage advertising, and gain deep intelligence about the business. It’s everything a company needs to drive brand growth and orchestrate an amazing customer experience.
Topics for research include, but are not limited to, the following areas:
Who is eligible to receive the grant?
Full-time faculty members from North American universities
How long should the proposal be?
Preferably two pages
Submission requirements:
Title, proposer name and contact information, research goals, description of project(s), use of funds
Award Range:
Up to $50,000 (US)
*Adobe does not pay for overhead on unrestricted gifts. This unrestricted gift should not be used for indirect costs, administrative costs, and overhead charges.
Deadline:
February 12, 2021 & August 13, 2021
Send proposals and questions to dma-research-awards@adobe.com
University of Michigan's Ambuj Tewari
Causality in Decision Making: Bandits and Beyond
Purdue's Guang Cheng
Towards A/B Testing Automation: a Multi-Armed Bandit Framework
University of Massachussetts Amherst's Philip Thomas
Preventing the Exploitation of Cognitive Biases
Northeastern University's Rose Yu
Context-Aware Customer Journey Optimization in Spatiotemporal Environment
Visit Adobe Research for more information.
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