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PREMIERE FEATURES

How to zoom in Adobe Premiere.

Sometimes the frame you filmed needs a little nudge. Guide your viewer’s eye with zoom effects in Premiere.

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A before and after images of a surfer. The after image is more zoomed in than the before image.
An example of the Scaling feature being used, showing a menu with options for repositioning, scaling, and rotating.

Scaling in is zooming in.

What you’re actually doing when you zoom in Premiere is adjusting the scale value of a shot. You can reposition, scale, rotate, and skew each frame to adjust camera movement the way you like.

Keep it focused.

While zooms are often great for animations and documentary work, you can also use them simply to adjust the look of a shot. The Sharpen tool allows you to keep things in focus while you’re at it.

An example of the Sharpen feature being used to focus the shot on a pair of surfers.
An example of the Export and Import feature being used.

Control down to the frame.

Premiere allows you to tweak each frame individually so you can ensure that your zoom looks deliberate and thoughtful. Plus, you can export and import work to After Effects or Photoshop for other edits easily.

Why zoom in video editing?

Whether you’re scaling as a transition, to convey emotion, or to fix a problem created during filming, there are plenty of reasons to zoom in.

Covering mistakes.

Sometimes mistakes happen during filming. A frame might be slightly askew or something is in the frame that shouldn’t be. Zooms are here to help.

Animations and explainers.

Documentary films and animations often leverage the “Ken Burns effect,” a slow zoom into a still image, to add emotion and drama to a scene.

Learn more about editing clips in Premiere.

Resize your work and more with these helpful Premiere tutorials.

Add zoom transitions and more.

Zoom transitions are just one style of transition you can apply to your films. Learn how to use transitions of all types with this article and video tutorial..

Post-production tips.

Learn the ins and outs of post-production work with this helpful article for cinematic beginners.

Try new effects.

Learn to replicate in-camera effects like double exposure in your post-production workflow.

Create the Ken Burns effect.

Learn to apply zoom effects and emotionally resonant panning to your still images.

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Visualize shots and effects ahead of the shoot, generate assets missed in production to complement your edit, and eliminate tedious tasks to stay focused on your creative ideas.