“Part of the reason these effects still exist is that they were baked in during a time period when VHS was new and revolutionary. All the effects Adobe makes available are making it easier to communicate through these cultural references,” explains videographer Mitch Apley. For example, records aren’t the most popular music format anymore, but people still universally understand that a record scratch means stop the presses. The cultural connotations of these effects can help you set the scene, invoke sentimentality, or even imply uncertainty.
Talking about his recent work, Vavra says, “I wanted it to have a seventies and eighties horror movie feel. So I desaturated my footage and made it look less vibrant, more gritty.” Adjustments to the noise and grain quality can unsettle the audience by tapping into the cultural touchpoints of analog film.
Adjusting color in your videos.
Sometimes the color in your video footage isn’t what you want. Whether the white balance was wrong or the footage underexposed, it can be difficult to communicate your message or narrative if the colors are off. Light can have a huge impact on the mood and emotion on your video. Whether you’re going for a bright, lighthearted aesthetic or a dark, moody look, light and color can get you there. Explore how to adjust the color and light after the fact with Adobe After Effects and Premiere Pro:
- See how you can edit the color and luminance in video clips and correct video that’s too dark or too light. With Vectorscope or waveform scopes, you can analyze the chroma and luminance to make more effective adjustments.
- Use layers to nondestructively apply video effects like opacity and color correction. Keep editing and experimenting with color without negatively impacting the quality of your video assets.
- Learn how to fix shaky footage, poor exposure, and white balance issues. Even if video feels unsalvageable, follow these steps before deleting it.
- If you’re looking to add more color adjustments, consider color grading. This post-production effect can be subtle or intense depending on your goals. For example, this tutorial for a 4-color gradient overlay gives step-by-step tips for extreme color grading.