From Twitter to GIPHY, there are many homes for your short motion videos. Choosing the right platform depends on what you’re trying to achieve.
Twitter and animated GIFs go together like peas and carrots. Tap into any Trending hashtag or topic and you can be sure there’ll be GIFs near the top – whether it’s satirising politics or reacting to the latest wonder goal in top-flight football. You can post your own GIF directly from the tweet compose box (up to 15MB for mobile) or search the GIF library.
The oldest name in GIFs, GIPHY is a vast database that serves 10 billion bits of content every day. From reaction GIFs to real-time GIFs relating to cultural events and a huge archive. Upload your creations to GIPHY for a shot at GIF stardom. Once you’ve created a GIPHY account, uploading content is simple.
Your Instagram Stories feed will generally appear full of what looks like GIFs. But they aren’t quite as they seem. Instagram doesn’t allow you to upload GIFs to its platform. But what you can do instead is upload short MP4 video files to Instagram. GIPHY even has a handy converter to transform GIFs into Insta-ready MP4s.
How to make a GIF: frequently asked questions.
Here are some answers to some common queries about creating GIFs.
Can you make a GIF on your phone?
Making a GIF on your smartphone is easy provided you have the right tools. For example, with a smartphone camera and certain apps you can create GIFs. But to create a slick, professional finish, it’s best to create the GIF in Adobe Photoshop on your laptop or iPad – even if you’ve shot the images on your smartphone.
Which Adobe program is best for GIFs?
The main Adobe software used to create GIFs is Photoshop. This photo-editing software transforms a series of still images or a short video clip into a looping animation that can be exported and shared. Illustrator is great if you’re creating animated GIFs, while InDesign is useful for adding text to images.
Why is my GIF low quality?
When you export your GIF, you may find it’s lower quality than you expected. GIF files are limited to 256 colours, so the file format tends to compress colour blocks found in, for example, clouds and skies. So if you’re working with a 24-bit photo using the 8-bit GIF format, image quality can be affected in those bigger blocks of colour. You can improve this with Photoshop tools such as dithering.
Can you edit a GIF?
You can edit a GIF by opening it in Adobe Photoshop and using the various tools. For example, adjustment layers enable you to tweak colour and contrast of your GIF using settings like colour balance, hue, and saturation. Once you’ve edited your GIF, simply export again to share to your Twitter feed or upload to GIPHY.
About the author.
Kendall Plant is associate creative director with the Adobe Studio Team. She’s a designer, art director, and content creator based out of San Francisco, California. Check out Kendall’s work at her Behance page.