Let’s face it, businesses nowadays won’t get very far without a solid marketing strategy. It’s how you differentiate your brand from competitors and stand out in a crowded marketplace. But when it comes to shaping your strategy, it can be hard to know where to start.

Whether you’re building your business online or offline, there are a range of marketing techniques to choose from. Each one comes with its own innovative approach to help boost your company’s visibility. Your best bet is to test out a few different ones and see which ones are most effective for you and your target audience.

Find out how different marketing techniques work and get tips on how to implement them with the help of Adobe Express.

What are marketing techniques?

Marketing techniques are tactics you can use to bring in new business or increase your company’s visibility and reputation. They generate opportunities for sales, customer relationships, and growth.

Each technique typically includes targeting your chosen markets, building your brand, and generating and nurturing leads that will ultimately lead to conversions.

There are many different types of marketing techniques available both online and offline. The key is to ensure the techniques you choose work together for the benefit of your business.

Top marketing techniques every business should know.

Whether you’re looking for web marketing techniques or strategies for in-person marketing, here are the top methods that could benefit your strategy and help you appeal to your target audience:

Traditional marketing techniques.

No one can deny the effectiveness of digital marketing, but that doesn’t mean traditional marketing techniques can’t be beneficial too. Think print ads, direct mail, television and radio – all popular outlets people interact with on a daily basis. These traditional channels can help boost your brand awareness, especially when targeted at the right audience.

SEO marketing.

SEO is the marketing technique that will get you where you want to be on search engine result pages (SERPs) – the top, of course. It involves creating high quality content and ensuring that keywords relating to your topic, brand or product are included. It also involves optimising technical aspects of a website. SEO helps to boost your online visibility and makes people more likely to click on your page, which can ultimately result in more conversions.

Digital PR.

With digital PR, you’ll use online channels like news websites, blogs, social media and other digital publications to increase your brand’s visibility. You can also boost your company’s credibility and authority by getting online coverage and earning backlinks – which can also improve SEO.

Brand storytelling.

This is a great marketing technique for building an emotional connection with your target audience. Going into detail about what inspired your brand and what’s led you to where you are today can make you more relevant and relatable. Your brand story could resonate with people and make them more open to using your services.

Video and audio marketing.

In today’s digital age, multimedia content is a great way to market your brand. This includes video and audio content, which provide a way of promoting your company in a more engaging way. You could try short-form video content on social media sites like TikTok to jump on trends and grow your followers, or you could generate a loyal customer base with your very own podcast.

Social media marketing techniques.

Social media marketing techniques offer a wealth of opportunity for businesses to market their products and services online. In the UK alone, there are around 54.8 million active social media users, who spend approximately one hour and 37 minutes on social platforms each day. You can leverage this highly engaged audience by launching paid social media campaigns, sharing organic social media posts and interacting directly with your audience through community management.

Lead generation.

Lead generation involves attracting potential customers and nurturing these leads until they convert. One common way of doing this is with lead magnets. These are valuable resources or tools you can offer customers in exchange for their contact information. You can then use this information to engage with them through targeted or personalised marketing campaigns.

Email marketing.

Once you’ve generated a lead, it’s time to nurture them. This is where email marketing techniques can help. Start by building out a database with your existing or potential customers’ email addresses, making sure you’re complying to GDPR laws. You can then plan out your email strategy – whether that’s a monthly newsletter, promotional emails for those further along the buying journey or a simple thank you email when someone makes a purchase. These tactics can help encourage sales and foster long-lasting relationships with your audience.

Influencer partnerships.

Last but not least, influencer partnerships are a way of collaborating with individuals who already have a large following that aligns with your target audience. You can then tap into their online reach and credibility to promote your brand. This can take the form of reviews, testimonials, tutorials or day in the life posts that feature the products or services you offer and encourage the audience to give them a try too.

10 practical tips for applying effective marketing techniques.

Now you’ve got a better idea of the types of marketing techniques that could work for your brand, here are some top tips to help you implement them.

• Pick and mix your marketing techniques. Select a few marketing techniques that you think will work well for your brand. It’s always a plus when they can work together too – for example, SEO and PR, brand storytelling and social media.
• Experiment with different approaches using A/B testing. Always run tests to check the effectiveness of marketing techniques before going full throttle. A/B testing lets you compare two types of strategies to see which performs best.
• Personalise your marketing assets and campaigns. Make your assets even more engaging by personalising the user experience. This can be as simple as using dynamic content in emails to address customers directly or making personalised recommendations for products and services.
• Apply a local lens to your marketing strategy. Don’t forget to target local audiences as part of your marketing strategy. Tailor content with local SEO tactics and regional messaging to boost visibility and relevance.
• Get your brand story out there. Foster a connection between your brand and its audience by communicating your story through platforms like your website. This could be as simple as creating an about us page featuring your origin story, values and external recognition. You could also do this through social media posts using a fun infographic.
• See what other brands are doing. Keep an eye out to see what other brands in your industry are doing. What works for them and what doesn’t? Is there anything that could be beneficial for your brand too? A competitive analysis might be a useful place to start.
• Build trust with reviews. Encourage customers and clients to provide reviews for your products and services. Not only will this provide you with solid feedback to learn from, but it can boost your presence on review sites and inspire others to use your services too.
• Collaborate with relevant influencers. You can increase your reach by teaming up with influencers and partnering with local brands that align with your audience and business values. This can boost your creditability and engagement and attract high-quality leads.
• Respond to trends on time. Keep your eye out on social media sites like TikTok and Instagram for trends in the market you can jump on. This can drive engagement rates up and show your audience that you’re keen to stay current with their needs.
• Monitor performance and progress. Keeping track of your performance is key. How else will you know whether your different marketing techniques are working? Monitor the effectiveness of your marketing channels and campaigns, including the conversions they bring in and your customer sentiment.

How to create visual campaigns that amplify your marketing techniques with Adobe Express.

Adobe Express can help you create impressive visual campaigns to help boost audience engagement and take your brand marketing to the next level. Here’s how:

1. Create, customise and schedule social media posts.

Create captivating social media posts with our free social media post maker and add some organisation to your strategy with our free social media content scheduler. You can easily plan and stay consistent with your posts.

2. Maintain your print advertising efforts with free flyer templates.

See how your audience responds to traditional marketing techniques with our free flyer creator. Make stand-out flyers that appeal to your target audience and encourage them to engage with your brand.

3. Keep your brand consistent with the One-Click Apply Brand tool.

Ensure all your digital marketing tools and techniques are consistent with your branding using our One-Click Apply Brand tool. See your brand fonts, colours and design features applied instantly with just one click.

4. Add your brand logo to all marketing assets.

Ensure your brand identity is clearly communicated in all your marketing assets by creating an easily recognisable logo. Start from scratch or choose from a range of industry specific styles and designs.

Design marketing assets in minutes with the AI Template Generator.

Jump straight in to creating attention-grabbing designs for social posts, flyers, posters and more using the Adobe Express free AI template generator. The tool can quickly provide you with custom marketing materials and templates that appeal directly to your target market. All you have to do is describe what you want, then adapt the output template to your liking. Add your logo, fonts and other branding assets, then you’re good to go.

Try the AI Template Generator today.

Try Adobe Express for free now

Good to know.

What are the four methods of marketing?

The four methods of marketing are also called the four Ps of Marketing. These include product, price, promotion and place. They’re key decision-making strategies businesses can use to reach and appeal to their audience – focusing on the product itself, its price, how it is promoted, and where it’s sold.

What’s the best marketing strategy?

The best marketing strategy will depend on what you’re promoting and who your target market is. For example, if you’re promoting products to an audience of 16–32-year-olds, social media marketing techniques could be effective. Research shows that 98% of Gen Z consumers (born 1997 -2012) and 97% of millennials (born 1981 – 1996) actively use social media. So, this marketing technique could help you reach your desired audience with engaging, visual posts.

Is Adobe Express free?

Yes, our free plan offers many core features including thousands of templates, photo editing and effects, animation, and 5 GB of storage. See our pricing page for details and to compare plans.