ADOBE CAMPAIGN FEATURES

Multi-channel marketing

Launch, personalize, and optimize multi-channel campaigns at scale. With Adobe Campaign, you can deliver consistent experiences, accelerate execution, and drive performance across digital and physical channels confidently.

An image showing multi-channel campaign with push notification and personalized birthday offer.

Multi-channel campaign orchestration

Reach every customer where they’re most likely to engage. Adobe Campaign lets you coordinate campaigns across email, SMS, push notifications, direct mail, and web landing pages — all managed from a unified platform.

Email marketing. Create and deliver personalized, engaging email messages that resonate with every customer.
Mobile marketing. Reach your customers on the go with SMS and push notifications powered by the Adobe Campaign mobile SDK.
Direct mail. Create audiences and add personalization fields for direct mail inside Adobe Campaign. Then seamlessly send your campaigns for printing, fulfillment, and delivery through your direct mail vendor.

Learn more about multi-channel campaigns.

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Faster content and authoring

Create and scale content that resonates — quickly. Adobe Campaign gives your teams the tools to author, personalize, and manage content across channels — with speed, consistency, and flexibility.

On-brand AI content generation. Generate copy, subject lines, imagery, and even full emails that align with your brand using the built-in AI Assistant for content generation.
Dynamic content. Personalize messages at scale from a single template using dynamic content blocks that adapt based on business rules, customer data, and context.
Built-in message designer. Use drag-and-drop design tools and reusable content fragments for faster, easier workflows, or import your own templates to personalize and optimize in Adobe Campaign.
Content templates. Accelerate production and maintain design consistency with customizable and reusable assets and templates.
Multilingual authoring. Deliver localized experiences with multilingual workflows that support SMS, email, and push notifications in your customers’ preferred languages.

An image showing A/B testing for email campaigns with performance metrics and winner selection.

Built-in experimentation and optimization

Test, learn, and scale what works, without slowing down. Adobe Campaign lets you automatically optimize performance with experimentation tools that surface clear winners.

A/B test templates. Quickly create experiments, using out-of-the-box templates that test subject lines, senders, and message content.
Inbox rendering. Preview your email across hundreds of email clients, browsers, and devices to ensure flawless delivery before you hit send.
Automated optimization and winner selection. Choose your success metric, set a test duration, and let Adobe Campaign automatically send the top-performing version to your selected audiences.

Learn more about built-in experimentation and optimization.

Content as a Service v3 - campaign-overview - Monday, December 1, 2025 at 16:30

Improved email deliverability and performance

Maximize email inbox placement with expert tools and guidance. Adobe Campaign helps you monitor and improve deliverability performance — whether you’re scaling up, launching new programs, or preparing for peak season.

Deliverability guidance. Tap into Adobe global expertise, ISP relationships, and proactive monitoring to gain deliverability insights and optimize inbox placement.
IP warming workflows. Build sender reputation with built-in workflows that gradually ramp up sends for new or reactivated IPs.
Deliverability reporting and monitoring. Access real-time insights into inbox placement and message quality to continuously improve outcomes.