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Digital Marketing Suite /

Adobe AdLens

Adobe AdLens

The advanced system for cross-channel ad optimization.

Adobe® AdLens™, formerly Efficient Frontier, is the first unified management system for digital marketing efforts across search, display, and social media. It offers insight, control, and automation for cross-channel campaign management.

Unlike rules-based approaches that are inherently inaccurate and labor intensive, AdLens uses mathematical models to weigh risk and return across numerous events and scenarios. The integrated, single view across all digital channels presents data and ad performance analysis immediately, offering insight and understanding into how ad campaigns perform and helping to accurately forecast future impact.

Products

Adobe AdLens for Search

Adobe AdLens for Search

Manage search engine marketing campaigns with a highly scalable, algorithm-based solution.

Adobe AdLens for Display

Adobe AdLens for Display

Improve display advertising investments with targeted audience buying and global frequency control across the largest auction markets.

Adobe AdLens for Social

Adobe AdLens for Social

Simplify campaign management and reporting workflows, including those for Facebook and LinkedIn, while automating campaign optimization.

Services

Adobe Services for AdLens

Adobe Services for AdLens

Consult with a team dedicated to maximizing your AdLens investment by understanding your search marketing needs and helping you meet your business goals.

Adobe SEO Services

Adobe SEO Services

Complement your investment in paid search advertising with optimization services that help you increase your exposure in organic searches.

Learn more about the privacy practices Adobe employs with Adobe AdLens.

Adobe AdLens

Learn how to manage complex digital advertising campaigns.

Adobe AdLens
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Best practice guides

The subtle science of bidding

What you don't know will hurt you.

Algorithms and optimization

Use portfolio optimization to improve your campaign results.

Top digital trends of 2012

Understand the digital landscape and future of advertising.

View more ›

On-demand webinars

Mobile matters

Optimizing search engine marketing (SEM) for mobile devices.

Cross-channel attribution

Define the right media mix for your business.

View more ›

Meet the first four-badge Facebook Preferred Marketing Developer: Adobe

Meet the first four-badge Facebook Preferred Marketing Developer: Adobe

Let Adobe help you create social experiences that stand out from the crowd.

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