Adobe AdLens / Search

The advanced, portfolio-based approach to SEM optimization.

Adobe® AdLens™ for Search, formerly Efficient Frontier, provides advanced models for weighing risk and return across your search engine marketing (SEM) campaigns. Maintain real-time visibility into advertising decisions as you either automate bids or control them directly. Predictive models provide forecasts for future allocations and performance.

SEM challenges

Competition for market share is fierce. And SEM campaigns are more complicated than ever, with millions of keywords, geotargeting, content options, and constant copy and creative testing. You need a solution that helps you optimize your campaigns at scale.

Solution

AdLens for Search improves the performance of your SEM campaigns. It's a portfolio optimization platform that provides better results than rules-based technologies. It's field-tested to scale and handle more keywords than any other methodology. And it offers data integration with Adobe Digital Marketing Suite.

Resources

Adobe helps Blue Nile scale its search campaigns nationally and internationally.
Read the case study ›

Search, mobile, and Facebook spending continues to pay off.
Download the Q1 digital advertising report ›

Optimization

Proprietary algorithms that distribute budgets and automate bidding against multiple conversion events for enhanced return on investment and scale
Keyword performance modeled to account for trade-offs between cost and expected revenue
Data integration with Adobe Digital Marketing Suite (instead of typical data feeds) for improved ad optimization and forecasting
Cross-channel attribution that lets you understand the impact of each channel and then optimize for bids and budget
Access to extremely knowledgeable services teams that can help you achieve maximum performance and more strategic campaign execution

Accurate forecasting

Unique predictive modeling for more accurate forecasting (typically within 5%)
Automated bidding for greater volume and efficiency

Control

Control of your SEM campaigns through the AdLens dashboard, a unified interface to configure and manage large-scale SEM programs for all major search engines, which offers the flexibility of using bulksheets
Critical control settings, such as data recency, that can help algorithms bid most accurately in dynamic marketplaces
Flexible, customizable learning budgets to help you capitalize on new opportunities from tail terms
Campaign management features that automatically process all inventory changes and create dynamic, product-specific ad campaigns

Actionable insights

Comprehensive reporting tools and customizable outputs that provide deep insights and visibility into campaign success
Detailed reports that offer status and direction
Deep analysis of search marketing success and interactions with other channels