Until recently, your television was your only option for watching high-quality video content. Now, thanks to the Internet, that premium content can be enjoyed on a plethora of connected devices including personal computers, tablets, and smartphones. The industry movement known as TV Everywhere is making this experience even better. TV Everywhere allows you to use all of these devices to access the same content you already subscribe to as a pay TV customer — in most cases for no additional fee.
Adobe® Pass takes TV Everywhere from concept to reality by seamlessly verifying a user's entitlement to content in a manner that is both simple and secure. This means a quick time to market for content owners and pay TV providers, a secure environment to prevent fraud, and a great customer experience, with more TV content available to more people across more platforms than ever before.
WHO IS ADOBE PASS FOR?
- Programmers and content owners who want to easily integrate with top pay TV providers, while reaching the widest audience for optimal revenue
- Pay TV distributors who seek painless connectivity with multiple programmers and higher customer satisfaction by facilitating access to premium content online
- Pay TV customers who want easy access to content they already subscribe to, wherever they are, at no additional fee
Programmers and content owners
Easy integration with top providers
Provide instant connectivity with the top pay TV providers without the pain of multiple, direct integrations.
Revenue optimization
Deliver more content online knowing that you are optimizing both subscription (licensing) and advertising revenue.
Secure authentication
Ensure that only authorized users/devices are granted access to premium content. Adobe Pass leverages the latest security capabilities in the Adobe Flash® Player runtime.
No additional downloads or plug-ins
Provide a seamless viewing experience for users without requiring any additional downloads, assuming Flash Player 10.1 or later is available on the user's device. If it is not, Adobe Pass leverages HTML5 for the same elegant user experience.
Multiplatform support
Take advantage of an open and flexible framework that is both player and DRM platform agnostic. The playback of content can occur on any platform including Flash Player, Silverlight, or HTML5, and in combination with any DRM technology like Adobe Flash Access®.
Pay TV distributors
Easy integration with multiple programmers
Provide instant connectivity with multiple programmers with a single integration.
Encourage customer engagement / prevent cord cutting
Extend the relationship with your TV customers by providing an elegant experience as they view content across multiple platforms and devices.
Secure authentication
Ensure that only authorized users/devices are granted access to premium content, and (optionally) limit the number of devices that can connect per household account. Adobe Pass leverages the latest security capabilities in the Adobe Flash® Player runtime.
No additional downloads or plug-ins
Provide a seamless viewing experience for users without requiring any additional downloads, assuming Flash Player 10.1 or later is available on the user's device. If it is not, Adobe Pass leverages HTML5 for the same elegant user experience.
Multiplatform support
Take advantage of an open and flexible framework that is both player and DRM platform agnostic. The playback of content can occur on any platform including Flash Player, Silverlight, or HTML5, and in combination with any DRM technology like Adobe Flash Access.
Pay TV customers
Single login to access multiple sites
Sign on just once with your existing pay TV credentials to access content all across the Internet, without requiring any additional logins.
Maximized subscription investment
Access more content on more devices — at no additional cost.
No additional downloads or plug-ins
Enjoy a seamless user experience without any additional downloads, assuming you have Adobe Flash® Player 10.1 or later on your device. If not, Adobe Pass leverages HTML5 for the same elegant user experience.


