Adobe CQ / Capabilities

Adobe® CQ Web Content Management (WCM) is a platform for delivering engaging, cross-channel customer experiences to drive online business success. Adobe CQ WCM provides a productive, easy-to-learn authoring environment with support for in-place editing; drag-and-drop page composition from a rich library of web components; and intuitive controls for SEO, scheduled delivery, and landing page optimization including real-time A/B and multivariant tests.

Adobe CQ Digital Asset Management (DAM) and its deep integration with Adobe CQ WCM and Adobe Creative Suite® software simplifies planning, production, and distribution of digital assets within your organization and with external digital agencies. With CQ DAM, digital assets are easy to find, share, comment on, revise, and publish. CQ DAM uses globally accessible repositories for shared, permissions-based access to digital media assets. It uses web-based shared workspaces for workflow-based idea sharing and offers 24/7 self-service of marketing materials and video and image libraries.

Adobe CQ Mobile empowers digital marketers to take control of their mobile marketing strategy by delivering optimal experiences across the multitude of devices available today to access both web and mobile applications. Develop the confidence to integrate mobile into all your multichannel marketing efforts with preview capabilities that ensure content is optimized for any device type your customer may be using. CQ Mobile leverages the same core WCM platform and interface, so you can deliver consistent branding and messaging across your desktop and mobile channels — all from a single application.

Adobe CQ Social Communities employs flexible yet powerful rule sets that enable external customers as well as internal stakeholders to fully interact with a site. With social communities capabilities, companies can fully leverage user-generated content and help ensure that site owners have full permission-based controls over what content appears where and when. Marketers can use out-of-the box functionality to build extended user profiles, forums, wikis, blogs, commenting, and social calendaring.

Adobe CQ Marketing Campaign Management empowers digital marketers to plan, design, launch, and optimize marketing campaigns that drive demand and increase brand engagement across multiple digital channels. CQ Marketing Campaign Management provides marketers with a rich means to author and deliver content for specific user profiles, reuse effective collateral, and manage marketing campaigns across several channels, including mobile and social communities.

Adobe CQ integrates with other products that are part of Adobe Digital Marketing Suite to help marketers develop personalized, tailored experiences and quickly get them out to the market. This digital experience can be analyzed, measured, and optimized across delivery channels.

Adobe CQ Cloud Manager is a SaaS application that empowers enterprises to create, manage, and scale CQ instances on a cloud infrastructure. Adobe CQ Cloud is a hosted and managed offering that enables digital marketers to accelerate the innovation and time to market of new campaigns. Entirely managed through partners or Adobe, CQ Cloud provides organizations with an efficient, secure, and cost-effective alternative to traditional on-premise solutions when deploying their digital online channels. Marketing organizations can now engage customers in minimal time, drive market share, and increase their focus on innovative marketing campaigns.

Adobe CQ E-commerce accelerates integration of Adobe’s web experience management with e-commerce platforms, such as hybris, so marketers and e-business leaders can rapidly customize the shopping experience across web, mobile, and social media touchpoints. This is critical so businesses can effectively differentiate based on brand engagement and drive conversion as competition becomes fiercer.