As users interact with your digital content, analytics in Adobe Digital Publishing Suite captures and delivers this information in rich reports. You get the insights you need to make informed business and editorial decisions, as well as specific data to report back to advertisers.
Record data about content consumption in sales meetings and correlate content viewership to sales and revenue impact. Use integration with customer relationship management (CRM) platforms and Adobe Analytics to acquire actionable data on app interactivity.
Gather data from your apps just like that. With DPS, you’ll save a step — no tagging or instrumentation required.
Monitor and analyze app installs, launches, issue purchases, and tailor content accordingly. Capture metrics, including engagement with interactive overlays in individual .folio files, articles, and ads. Find out how long readers are using your apps — from time spent reading them to peak usage hours and more. Analytic data is captured whether your reader is online or off.
Access standard audience metrics — as defined by the Association of Magazine Media (MPA) and leading publishers, and audited by the Alliance for Audited Media (AAM) — directly from the built-in dashboard.
For even deeper insight into the performance of your app, integrate with Adobe Analytics, part of Adobe Marketing Cloud (available either as a separate subscription or bundled with Enterprise Edition).
Time Inc. is focused on a dual revenue model. Consumers pay to see our content and advertisers pay to put their messages in front of our consumers in the app environment. To be truly successful, we need to optimize the experience for advertisers and consumers, and thanks to DPS and Adobe Analytics, we have been able to design our measurement initiatives to optimize both sides of that spectrum.
— Rory O’Flynn, executive director, digital research, Time Inc.