Dynamic media is a solution that automatically optimizes and delivers assets — such as images, videos, and rich media — in real time based on each user’s device, screen size, and bandwidth, ensuring faster load times and consistent cross-channel experiences.
Dynamic media refers to digital content — such as images, videos, 3D assets, or audio — that automatically adapts in real time to different user contexts, like device type, screen size, or network speed. In contrast, static media remains fixed and does not change based on user conditions, delivering the same version of the asset to all users regardless of context.
An example of dynamic content is a personalized shoppable video that updates product recommendations in real time based on a user’s browsing history, location, or preferences. Other examples include interactive web forms, targeted email content, and adaptive website banners.