Adobe SearchCenter+

Comprehensive search marketing management

Meet business goals with efficiency and reliability through integrated paid and organic search engine data that is aligned with revenue and automates critical management tasks.

Digital marketing challenges

Effective search engine marketing management requires continuous optimization based on data from multiple sources. Search marketing professionals need a simple solution to consolidate and manage data and efficiently define and automate processes to perform pay-per-click (PPC) bid management and report on campaigns.

Solution

Adobe® SearchCenter+ provides the complete search engine marketing (SEM) management solution. Site traffic and conversion metrics flow through the native Adobe data platform, allowing search marketers to access current, reliable data to optimize campaigns.

Resources

SearchCenter+ product overview

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Timex uses SearchCenter+ and Adobe SiteCatalyst® to optimize keyword searches and drive online sales.

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Focus on campaign performance and not data integration
SearchCenter+ pulls in Adobe SiteCatalyst metrics mapped to search engine data. There is no cumbersome merge process to manage, so marketers can focus on campaign optimization based on current, accurate data.
Insight and control to manage campaigns based on business needs
Within a single interface, users can access critical business data, comprehensive search query terms, organic search activity, or custom campaign metrics aligned with easy-to-use management tools, giving them the power to take control of campaigns.
Increased efficiency through automation
Time is a precious commodity in the search world. The ability to automate daily tasks or deliver custom reports allows more time for campaign strategizing and optimization.