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One integrated solution for social media

Adobe® Social is the only solution to simplify social marketing within a common platform and workflow, unifying engagement with listening and industry-leading business analytics. In addition, marketers can achieve word of mouth at scale by leveraging integrated advertising tools for Facebook. Adobe Social enables businesses to plan, manage, measure, and optimize their strategies and investments in social media.

Digital marketing challenges

Marketers need to define, measure, and demonstrate social ROI while aligning strategies and investments across paid, owned, and earned media. They need to grow and manage a scalable, coordinated brand presence in social.

 

Marketers need to integrate multiple tools and workflows while managing governance between internal and external stakeholders, and they need insights beyond just data to make social efforts more effective at driving business results in real time.

Solution

Adobe Social enables organizations with multiple internal and external stakeholders to reach and engage the right people at the right time with streamlined publishing, easy-to-build social applications, and advanced audience targeting. Adobe Social amplifies messages and maximizes reach through Facebook Sponsored Story ads integrated within the publishing workflow.


Adobe Social helps organizations identify and engage key influencers and monitor and moderate conversation both within owned communities and anywhere it happens on the social web. It provides marketers with intelligent, real-time analytics to demonstrate business impact across paid, owned, and social channels.


Adobe Social combines the capacity of Adobe SocialAnalytics to monitor conversations anywhere they happen online with the Context Optional ability to publish content and create branded social applications. Watch for more information about the upcoming Adobe Social release.

Resources
Learn how community managers should leverage Facebook pages

Meet the first four-badge Facebook Preferred Marketing Developer: Adobe

Let us help you create social experiences that stand out from the crowd
Learn more ›

Adobe experts address new strategic opportunities with Facebook pages

Adobe experts address new strategic opportunities with Facebook pages

Watch the webinar ›

Learn how community managers should leverage Facebook pages

Learn how community managers should leverage Facebook pages

Watch the webinar ›

  • Foster advocacy
    Drive business impact by building and sustaining communities of brand enthusiasts.
  • Stay alert to opportunities and threats
    Use real-time insights regarding trends to engage at the right time and in the right way.
  • Leverage paid media
    Fuel social media and extend the reach and impact of messages to drive word of mouth at scale.
  • Unify workflow
    Seamlessly collaborate between internal and external stakeholders.
  • Use a consistent voice
    Deliver a consistent and contextualized/personalized brand experience across social channels globally and locally.
  • Demonstrate business impact
    Show ROI while optimizing strategies and investments across paid, owned, and earned channels.

Learn more about the privacy practices of Adobe Social

Customer login

Log in to Adobe Social

Best practices guides

Going global in a social world

Forrester report – "It's time to make Facebook marketing work"

Building critical mass: Expedia's journey to 1 million fans

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