Adobe SocialAnalytics

Measure the impact of social media on business

Marketers can directly measure their social media efforts and understand how conversations on social networks and online communities influence marketing performance. Using Adobe® SocialAnalytics, they can manage their strategies and investments in social media based on measurable outcomes and in the context of broader, multichannel marketing efforts.

Digital marketing challenges

Marketers can't answer the question, "What is the business impact of social media?" They have difficulty measuring both the results of their social media efforts and the impact of conversations happening on social networks and in online communities. Current solutions can't provide the answers that marketers need because they are disconnected from the systems that measure business performance.

Solution

Adobe SocialAnalytics connects social media to business results by integrating social media analytics, measurement, and monitoring with multichannel analytics. It captures conversations happening on social networks and in online communities and correlates their impact with key business metrics such as revenue and brand value. It also directly measures the interactions businesses have with their customers in social media, including how Facebook posts drive site visitors and purchase behavior.

Resources

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Adobe SocialAnalytics

Measure and optimize the impact of social media across all marketing channels, such as mobile, search, and display. It's time to prove the value of your social efforts.

Adobe SocialAnalytics product overview

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Make social media actionable
Move beyond trends and engagement metrics by connecting social media to business results, and focus your efforts on what will impact your business.
Obtain real-time marketing intelligence
Discover the conversations and influencers that are impactful to your customers and business, informing more effective marketing strategies and messaging.
Close the social marketing loop
Track the performance of your efforts on social networks, including Facebook pages, Facebook apps, YouTube channels, and Twitter. Measure how engagement, such as "likes" and comments, drives action such as orders and revenue.
Bring social media into the marketing mix
Remove social media from isolation. Make it both a component of your marketing mix and a valuable input to making your marketing efforts more relevant and effective at driving business results across all online channels: email, websites, mobile devices, and display ads.
Monitor the pulse of your brand
Check the health of your brand relative to your competitors and industry. Understand how well you control the business-critical conversations, and benchmark the shifts in attitudes and behavior that drive your bottom line.